There are many reasons why we prefer inbound marketing over traditional marketing methods: it’s much more adaptable and dynamic; it leads to better qualified leads, as well as more leads in general; it allows for easier follow-up; it provides a better ROI. But one of the biggest reasons is the difference in cost. Yellow pages advertising requires an expensive 12-month contract for a once-per-year ad, and that ad can’t even be changed once it’s been released. Other traditional marketing methods like billboards, print ads and radio/TV commercials are also expensive and static. Inbound marketing relies on the internet for everything, and therefore is much cheaper. Emails, blogs and content offers can all be created rather inexpensively.
However, that’s not to say that there aren’t some expenses involved with inbound marketing. You’ll need to redesign your website, which will require hiring a web designer, and your marketing campaigns will go much more smoothly if you invest in marketing automation software (such as the HubSpot platform). But these are more like infrastructure costs – the day-to-day marketing efforts won’t cost your business much at all. And because of the success of inbound marketing methods, we think those start-up costs are more than worth it. But you don’t have to take my word for it; here are seventeen statistics that prove it.
It’s more effective than traditional marketing
- Inbound marketing generates 3 times as many leads over traditional marketing.
- Using inbound strategies drops cost per lead by an average of 13 percent.
- Brands that use inbound marketing save more than $14 per customer acquired.
- Inbound marketing results in 54 percent more leads being sent to the marketing funnel.
- Leads that come as a result of organic web searches have a 14.6 percent close rate; compare that to the 1.7 percent close rate of outbound marketing.
- As I mentioned above, even with the cost of automation software and website redesign, inbound marketing is still cheaper than traditional marketing – on average, 62 percent cheaper.
It’s the marketing strategy of the future
- 93 percent of B2B marketers are using content marketing
- Among B2C marketers, 86 percent use content marketing strategies.
- 78 percent of CMO (Chief Marketing Officers) say content is the future of marketing
- Among B2B marketers, 37 percent are using marketing automation tools
- Every week, 60 percent of marketers use a form of content marketing.
The results just can’t be beat
- Brands that use content marketing have a conversion rate that is 6-7 times higher than brands that don’t.
- For marketers who blog, 82 percent say their inbound marketing produces a positive ROI.
- Among buyers, 87 percent state that content plays a part in vendor selection.
- A brand that posts 15 blogs a month will generate an average of 1,200 new leads every month.
- The majority of consumers (70 percent) want to get to know a company via original articles.
- Among marketers who updated their company blogs monthly, 57 percent had acquired a customer through their blog. For companies that updated their blogs daily, a whopping 82 percent had gained customers as a result.