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20 Reasons Why Your Boss Resists Content Marketing (Buzzfeed Style)

Posted by Casey Lewis on Tuesday, November 4, 2014

Topics: Inbound Marketing

If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing is.

Here are 20 reasons he or she resists content marketing strategies:

1. They think yellow pages advertising is still effectivegiphy.gif

 

  

2. They think yellow pages advertising is worth the big cost

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3. They haven’t considered marketing alternatives

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4. They resist change

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5. They won’t listen to your ideas on marketing

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6. They don’t realize how many people now use the internet instead of the yellow pages (54 percent)

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7. They have a hard time working with the internetgiphy.gif

 

8. LIke, a really hard time working with the internetYou-Could-Also-Have-Network-Connectivity-Problems-Community.jpg

  

9. They don’t understand how effective content marketing isrudd-everytime.gif

  

10. They don’t even know that content marketing is a thing

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11. They think any type of marketing on the internet is spam

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12. They think it will be expensive

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13. They avoid your business’ website

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14. They are bad with technology

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15. They don’t believe social media can be used for marketing purposestumblr_inline_ndt7zyQGb01r79k32.gif

  

16. They’ve never read our blog

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17. They hate blogs

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18. They hate social media

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19. They hate the internet

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20. Or maybe they just don't like you

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