Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is time to get started. If you have been doing the marketing for your business on your own without the desired results, it is time to change your approach. If you fall into either one of these categories, outsourcing your marketing responsibilities is a good idea for three main reasons.
- Some things are better left to the professionals.
When you hire a new person for an important position in your company, what do you look for? It is likely that knowledge and experience are at the top of your list. You want the new hire to have knowledge of the industry and what is required of the position. You will also want the new hire to have a certain level of experience to give you confidence that he or she can do well in the position. It is unlikely that you would give someone an important job in your business without any relevant knowledge or experience in that position. So, why would you ‘hire’ yourself as the marketing director when marketing is not your area of expertise?
You may continue to do the marketing on your own to save money. Or, you might feel the need to control the public image of your company by having your hands on all marketing efforts. Either way, you could be missing important elements of an effective marketing plan because you do not have the necessary knowledge and experience in marketing. Outsourcing your marketing responsibilities to professionals is worth the cost and change because effective marketing is essential to the growth of your business.
- Your time can be better spent elsewhere.
You are the owner of your business for a reason. You bring a valuable set of skills and resources to your company that cannot be easily replaced. In order for you to spend time on the tasks that only you can do, delegation is essential. Delegation is a skill that many business owners struggle to learn in the beginning stages of their business. But, when you delegate tasks that can be completed by someone else you free up your time to work on other aspects of the business.
- Hiring an in-house marketer will come with extra costs and time demands.
If you are already in a place where you know you need help with marketing, you may be debating the pros and cons of an in-house marketer vs outsourcing your marketing. In general, you will find that hiring a full time employee is more expensive than outsourcing your marketing needs. There are several costs beyond the salary that come with hiring a new employee. Some of those costs include benefits such as employer paid insurance and paid time off. In addition, you have costs related to finding and onboarding the new employee.
There are also time demands related to a full time employee. First, you will spend the time that is required to hire, onboard, and train a new employee. Then, you will continue to spend time in the future managing and evaluating the employee. When you decide to outsource your marketing needs you will be able to cut out some of the cost and time demands of a full time employee. You will have to pay for the services of a marketing firm, but you will not have the additional costs related to having an employee. You will also spend time talking to and working with the company you hire to do your marketing, but it will require less time than managing an in-house marketer.