I’m going to let you in on a little secret: most writers hate writing. Seriously. Take it from someone who writes on a daily basis, sometimes it’s a real drag. You stare at that blank page and wonder how you’re going to fill it.
So why do we do it? Is it because we’re suckers for self-inflicted pain? No. It’s because, as famed Game of Thrones writer George R.R. Martin says, we may not enjoy the writing, but we enjoy “having written.” Basically, we’re really happy and proud once it’s done, but the process isn’t our favorite.
And despite the sense of joy and accomplishment we get after finishing, it can all be destroyed rather quickly if nobody actually reads what we wrote. Because the only thing worse than spending hours on a grueling blog article, is spending hours on a grueling blog article that nobody ever sees! We’re not writing these articles for our own edification; we’re doing it to attract visitors. And if we aren’t accomplishing that, it’s quite disappointing.
So what can you do if your blogs aren’t attracting new site visitors? See if you’re committing one of the following three common mistakes:
You’ve chosen poor topics
Look, I want to write about my personal interests as much as anyone (I’ve got a lot to say about modern baseball), but that ain’t what we’re here to do. We are supposed to write content that appeals to our ideal customers (our buyer personas), because we want them to find it through online searches. And since you’re the one actually working in this industry, you should know what topics are popular. Maybe they’re not the most interesting topics or perhaps they’re hard to write about – it doesn’t matter. You have to give the people what they want.
You aren’t utilizing the right keywords
Of course, quality writing isn’t the only component of successful blogging; you’ve also got to select good keywords to attract visitors. These keywords should be related to those relevant topics we just discussed, and they should be commonly used in Google searches for your industry.
But simply selecting the keywords isn’t enough; now you’ve got to put them to good use. Every blog headline should have at least one keyword, and they should also be sprinkled throughout each article. This will improve your Google search ranking, which will make your articles easier to find online.
You’re not blogging often enough
I know we’ve already discussed how hard writing can be, so I’m sure the last thing you want to hear is that you need to do it more often; but that’s exactly what I’m about to tell you. The numbers don’t lie, and they favor the websites that post content often. The more you blog, the more traffic and leads your site will get. You should be posting new blog articles at least three times per week, but posting daily is ideal. Google prioritizes sites that post new content often, and each new blog article also increases the amount of indexed pages your site has. If you don’t understand what that means, that’s OK – just realize it’s a good thing for your search rankings.
It’s also OK if your constant blogging requires you to keep writing about similar topics; no one is going to read through all of your articles. As long as you’re making a legitimate effort to write a new article every time, instead of copying and pasting from a previous similar article, the system will work for you.