Being a business blogger is not an easy job. Oh sure, it sounds pretty simple: it’s just a blog, how hard can that be? Plenty of mediocre writers and thinkers have blogs of their own. But when you’re writing for a business blog, you have a very crucial role in the organization. You’re the one who’s going to be responsible for bringing the visitors in, enticing them with your topics and educating them with your words. That doesn’t sound so easy or simple now, does it?
However, I don’t want you to be afraid of blogging. On the contrary, I’m here to try to help you feel more at ease with it. Here’s an inside look at what it’s really like to be a business blogger:
You’re definitely going to get stuck
I fancy myself a pretty creative person, and yet I get stuck during the writing process all the time. At least once a week, I find myself suddenly completely unable to come up with a good topic, or a good intro, or something. It’s really not a big deal, because it happens to every writer at some point. The trick is not to sweat it.
If you ever find yourself stuck, my best advice is to take a quick break. Watch a short YouTube video that will make you laugh, or go eat a snack, or use the restroom. It doesn’t matter what you do, just try to make your mind focus somewhere else. Often, that’s all it takes to stir my creative juices and get back to productivity. Even if it doesn’t work immediately, just giving yourself a brief respite will be enough to help you think more clearly when you sit back down to work.
You have to be mindful about repeating yourself
If you’ve read our blog before, you know we recommend posting at least three blogs per week, and five times per week is better. But after three months of daily posting, that means you’ve written more than 60 blog articles! How in the heck are you going to keep from repeating yourself?
Answer: you’re not. You’re not going to prevent yourself from repeating some stuff across a couple of blog articles. But the reality is, that doesn’t matter. Nobody is going to read every one of your articles, especially if it sounds like a very similar topic. So it’s OK to repeat yourself, as long as you don’t do it on purpose. Go into every article fresh, starting with a blank page each time. You’re definitely going to repeat some things, but as long as you’re writing a new, independent article each time, the posts won’t feel identical.
Don’t stop learning, reading and thinking
Since we’re going to repeat ourselves sometimes in business blogging, it’s easy to get lazy and mail it in. You might stop doing research, or tackling different kinds of topics – and that would be a huge mistake.
You should always be reading and learning new things about your field, because it will help you immensely when writing. If you keep writing about the same stuff all the time, you’re going to burn yourself out. However, learning new information allows you to incorporate that new info into blog articles.