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How to Build Your First Online Sales Funnel

As you begin to delve into the world of marketing, you will no doubt see an enormous amount of literature on the topic of lead generation, even here on the Rhino blog. Indeed, much of what we do in our digital marketing efforts focuses on catching people who may have a need for what you’re selling, who we call leads. But of course, that’s only the first step of the process. What we really need are closed sales, and those are still a few steps down the line. In between the point at which we first make contact with a lead and the point at which they become a customer, lies the heart of the sales process. In order to better understand the process through which leads are converted to customers, it’s convenient to use a common diagram: the sales funnel.

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Is There a Best Time of the Year to Start Your Digital Marketing Strategies?

We like to think that there’s an appropriate time and place for everything. For instance, baseball should only be played in the spring and summer, because the other seasons are just too cold and wet. And everyone who works in an office knows that the last two weeks of December are terrible for appointments – everyone is gone!

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Partnering With A Marketing Agency To Help Grow Your Business

Here at Rhino, we have the opportunity to work with an incredibly diverse group of business clients, who offer a wide range of products and services, both to consumers as well as to other companies. But there’s one thing that they all have in common: they’re all looking for ways to increase the volume of their business. Unless you’re running a one-person shop with no intention of expanding, it’s essential to maintain a sustained marketing effort in order to grow your business. In many cases, that’s best accomplished by partnering with a marketing agency.

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5 Website Analytics That Help Determine If Your Marketing Is Effective

There are few things in marketing as important as analytics. Marketing analytics are extremely useful and informative to help you determine how well your marketing strategy is working. Thanks to these analytics, we can look deeper than simple leads and sales – we can look at our marketing efforts and achieve a better understanding of our marketing ROI (Return on Investment).

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Dentists and Inbound Marketing

We have had some great success working with local Dentists. One of my first experiences with a dental client happened a few years ago when I received a telephone call from a dentist in Coralville, Iowa. This dentist had found our agency from a blog I wrote about reducing the amount of money you spend on yellow page advertising. CLICK HERE TO READ ARTICLE

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Investing in HubSpot's Marketing Automation Software

When you run a small business, expenses are one of your primary concerns. You’re not running a corporation with capital to burn; you’ve got to stretch every dollar. So when you consider spending big money on marketing automation software like HubSpot, it probably makes you a bit squeamish.

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Why Your Monthly Website Traffic is Decreasing

If you recently implemented an inbound marketing strategy, you most likely were hoping to see an increase in website traffic month over month immediately. And maybe you did, as you published more content you saw your organic website traffic begin to increase. But, then it really started to level off. First it slowed, then it basically stopped increasing, and now the unthinkable has happened: your website traffic is actually decreasing.

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InBound Marketing and HubSpot

 

I have spent the past 90 days looking for the best InBound marketing method, software products, add ons, widgets, etc.

I trialed a whole bunch of landing page products, squeeze page thingys, facebook fan page specialists, etc, etc., etc.

After a very thorough analysis and trial of all of these things I have come to a simple conclusion, HubSpot has all of it in a single place. It is the one place you can go and hook up everything you need for a total InBound Marketing solution.

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