<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=105052673235362&amp;ev=PageView&amp;noscript=1">

Incorporating Case Studies Into Your Website Redesign

Case studies have been a valuable marketing tool for generations, and have sometimes been referred to as a “salesman’s best friend”. Traditionally, buyers like to hear stories from other satisfied customers who they can relate to. These are typically more more reassuring than even the best pitch from a salesperson, whose integrity and intentions may be in question.

Read More

3 Mistakes Sales Reps Make When Doing a SaaS Demo

It’s not easy for sales reps to make the “perfect” sales pitch. Planning what to say when you’re out there in the field in front of your customers is both an art and a science. What’s going to work best depends on a lot of factors, including the product itself, the company, the style of the particular sales rep, and even more importantly, the customer. Selling software-as-a-service (SaaS) is no exception, though it has some differences, since, in most cases, the sales presentation is going to involve a demo of the software. If your sales reps aren’t as successful as you’d like to see them, they may be making one or more of these mistakes in their sales demos.

Read More

5 Reasons You Need To Align Your Sales Team With Your Online Lead Generation

We sometimes tend to talk about sales and marketing as if they were one entity. In most companies, though, these two vital functions are handled by different groups. The marketing group will be focused on getting the company’s message out to the public and driving them towards your website and products. The sales team steps in at that point, working to convert those leads into closed sales. While they’re working on two aspects of the same process, the relationship between them is not always what we’d call a love affair. The Harvard Business Review reported a while back that in a recent survey, 87% of the comments made by sales or marketing professionals about their counterparts on the other side were decidedly negative.

Read More

4 Ways SaaS Companies Can Personalize Their Content For Website Visitors

We’ve discussed previously on this blog the value of content marketing for just about every industry, and SaaS companies are certainly no exception.  It’s also important to understand the value of personalizing the content that visitors will see when they land on your website. For example, a blog post or email about the latest and greatest features of your software may be relevant and valuable to your long-term subscribers who are veteran users of the product. But that information won’t likely be of any interest to recent subscribers to your blog, who may not even have tested your software yet. Here are a few ways that SaaS companies like yours can successfully personalize content to provide the right experience for all of your website visitors.

Read More

So You Bought a HubSpot Subscription, Now What?

If you’ve been following this blog, you’ve certainly gathered by now that we’re big advocates of using HubSpot to manage and coordinate your content marketing campaign. So perhaps you’ve taken our advice, and have made the first move towards an inbound marketing campaign, and you’ve bought a HubSpot subscription. Or maybe you’ve even started your campaign, but aren’t seeing the kind of results you might have hoped for. Let’s look at a few things you should be doing once you’ve taken the plunge and made the investment in a HubSpot subscription

Read More

4 Reasons SaaS Companies Need Inbound Marketing

Software-as-a-Service, or SaaS, is currently one of the hottest markets. According to a forecast by Forrester in January 2015, global SaaS software revenue is expected to reach $106 billion in 2016. At this rate of industry growth, there’s bound to be a steep increase in competition, and that means there will also be heavy pressure for SaaS startups to find ways to stand out above the rest of the pack. One way that some SaaS companies have differentiated themselves and achieved significant growth is by embracing inbound marketing, which addresses the needs of SaaS marketers in a number of ways.

Read More

4 Warning Signs Your Website Design Is Not Producing Results

With close to a billion websites live on the internet right now, it’s not going to be easy to build and maintain a site that’s really going to stand out and produce results. This can be accomplished though, if you do it correctly, and that means optimal website design. It’s no longer enough to just put up a site and fill it up with content. Your website design also needs to be provide the kind of user experience that will keep visitors coming back again and again, and will make them want to do business with you.

Read More

Why Your Sales Team Better be Using a CRM in 2016

Well, we’ve survived another year, and here we are in 2016! No one has a crystal ball that can predict everything that will happen this year, but still, there are some things that we can say with certainty: you’ll need to embrace technology if you want your business to thrive in the coming year and the future. One example of technology that you can’t afford to overlook is a CRM for your sales team. 

Read More

Comments