If you own your own company, or are simply in a position of authority, you have a big hand in the atmosphere in the day-to-day goings on within your business. Productivity improves greatly when people actually enjoy going to work each day – although this is something hard to come by, it appears. According to
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Developing a strong and impressive online presence for your business is a worthy goal in this day and age. The majority of consumers out there go online before making a purchase, and your business needs to stand out among the rest of the competition in order to grab their attention. Creating a uniform and recognizable brand for your ...

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Measuring the results of your online efforts is essential to your continued success. Without knowledge of what’s working and what isn’t, you won’t know if you need to make adjustments going forward. There are many different tools that you can use to measure your analytics, and choosing what’s best for your business can take some research. ...

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"Vlogging” for your business might feel a bit outside of your comfort zone, but with the popularity of online video content these days, it’s certainly something to consider. YouTube has taken the popularity of online videos to an unbelievable level. More than 1 ...

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When you’re attempting to build a thriving online presence for your company, social media is one of the major things to check off your list. It’s inevitable at this point – you’re customers are on social media, and they expect you to be as well. When you set out to build up your social media game, there are the standards that you think of: ...

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Consumers are exposed to hundreds, possibly thousands, of ads every single day. While that sounds crazy, just take a second to consider what “technically” could be considered a form of advertising. From the commercials you hear on your morning commute, to the ads that pop up on your sidebar as you scroll through Facebook, to the numerous ...

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Instagram is the latest sensation to take the digital world by storm. Although it’s been around for a few years now, it seems that companies are just starting to catch on to how useful the app can be for business needs. Before too long, Instagram will likely be to
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You’ve shelled out the cash and revamped your company’s website. You’ve got the information that needs to be there, photos and testimonials, links to your blog and social accounts – all laid out in a lovely little package. You know that your website is the face of your business when it comes to your online consumers, so you’ve made sure ...

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