<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=105052673235362&amp;ev=PageView&amp;noscript=1">

Is Google Adwords better than Facebook Ads?

As a leading digital marketing agency, we at Rhino Digital Media are often asked about the best way for a local business to spend advertising dollars. In 2018, we’re far enough along into the digital age that most companies understand the importance of maintaining an online marketing presence, towards their goal of attracting, converting, and retaining a customer base. Just about everyone is aware that Google and Facebook are major players in this arena, but many can’t decide which of those is a better use of their marketing budget.

 

Let’s take a look at these two powerful channels: Google AdWords and Facebook ads, to see which provides more value to you as a business owner. But first, I’d like to talk about each of these platforms, so we’re clear about what they are and how they work. Then we can examine the pros and cons of each, and try to determine which will give you the results you’re looking for.

 

What is it? 

AdWords is Google’s online advertising service. It delivers brief snippets of advertising content to users of Google’s web search, based on the subject matter that they’re searching for. It uses what is typically known as pay-per-click (PPC) advertising, a business model in which the advertiser pays based upon the number of times that users click on the link in their ads. 

How does it work? 

Google AdWords is generally referred to as “paid search”. It shows your content to users, based on keywords (words or phrases that people include in their search queries). Your ads will appear at the top of search results on Google’s own page, or on pages on other websites or mobile apps. These ads may be text-based, or they may include other media, like photos or even YouTube videos. You can target local customers only, if that fits your business model, as well as reaching out to specific regions or countries. The pay-per-click model means that your cost is based on the number of times that someone actually clicks through to your website.

Facebook users aren’t looking for anything in particular, and they probably aren’t there to shop. They do, however, reveal a lot of information about about who they are and what they’re interested in during their time on Facebook. You can target your audience based on a variety of demographic parameters, as well as their interests and behaviors.

Read More

How Social Media Can Change Your Business

As we move into 2018, it seems difficult to even remember what it was like when our entire culture wasn’t completely immersed in social media. This is true, not just for those who were born or came of age well into the digital era, but for those of us who were around earlier as well. I myself was somewhat reluctantly dragged into the social media world, and mentioned in a blog right here on the Rhino site that it seemed redundant and unnecessary to have yet another way to stay in touch with my friends and family. Yet at this point in time, it seems almost impossible to get by without staying connected to at least one or two social networks.

Read More

Email Marketing For Local Business

Websites For Pest Control

It can be quite a challenge to find the best way to market your pest control company in this day and age. To begin with, pest control is what you might call an “old school” business. By that I mean that the industry has been around for a long time, and it hasn’t changed all that much. I mean, bugs are bugs, and houses are houses, and they’re pretty much the same as they were ten years ago, or even fifty or a hundred years ago. Cockroaches, for example, are not only one of the most ubiquitous pests today, but they’ve also been around, in basically the same form, for about 300 million years. That means that they existing, long before humans walked the earth. In fact it places them right about the same time as dinosaurs.

Read More

Going Virtual With Your Marketing: What Does That Mean?

Media these days is filled with buzzwords, and one that I can’t seem to get away from is the word “virtual”. It’s great that there’s a way to categorize “trending” topics, but sometimes when we hear these words or phrases so many times, they seem to begin to lose their meaning. In this case, there’s virtual reality, a lifelike computer-generated simulation of a three-dimensional world within which one can move around and interact with the environment. In the tech world, we have virtual machines, which are essentially programs that simulate actual computers, running an operating system and applications. There’s even such a thing as a virtual piano, a program that lets you experience playing the piano online using your computer. But what’s virtual marketing, and how does it apply to your business?

Read More

Choosing Marketing Software: Marketo vs. HubSpot

Are you gearing up for an inbound marketing campaign? If so, I’d like to start this article by commending you on this decision. If you’ve been reading this blog much, you know by now that we are confident that it’s the best approach to marketing to today’s consumers. Old school, “outbound” methods of marketing, like print ads, cold calling, and mailings have lost their effectiveness at reaching people. These methods work by interrupting and distracting their target audiences, most of whom have long since learned how to filter out unsolicited and unwanted disturbances to the already busy lifestyles. Inbound marketing, in contrast, attracts potential buyers, primarily by offering them valuable and engaging content which addresses topics they’re concerned with. You don’t have to believe me about how effective of an option it is. Companies utilizing inbound methods are four times as likely to say that their efforts are effective.

Read More

How To Handle Negative Reviews

You’ve spent lots and lots of time, money, and hard work getting your offerings ready to take to the marketplace. You’ve begun to generate some sales, and revenue begins to flow in. You may even be receiving some positive feedback from customers, have gotten some good online reviews, and are beginning to get referrals from your satisfied customers. And then it happens, as it inevitably will. Someone posts a negative review. It may be on Yelp, on your own Facebook page, or elsewhere in social media or on a third-party review site. It doesn’t matter where the review is posted, nor whether your critic is accurate in their assessment. It’s going to be a shock to see that negative review online.

Read More

Should I Outsource My Content Marketing Strategy To A HubSpot Partner?

As 2017 continues, it’s time to start implementing an updated marketing strategy for the year. Content marketing has become something of a buzzword in the business world, and it’s a topic that we discuss a lot on this blog. If you’re looking to increase your efforts in this area, you’re not alone. The Content Marketing Institute recently reported that among B2B marketers surveyed, 70% say that they plan to create more content in 2017 than they did in 2016. If you’ve been following any of our blogs on the value of content marketing, that statistic shouldn’t really come as a surprise. But this one might: the same report revealed that only 37% of companies maintain a documented content marketing strategy, and only 34% are satisfied that their strategy is effectively helping them achieve their marketing goals.

Read More

Comments