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History of Google’s Changing Search Engine Algorithms

You can’t go too far into this blog, or very much other literature about online marketing, without seeing some mention of search engine optimization, or SEO. It’s not really possible to talk about driving traffic to your website without talking about what you need to do to ensure that people can find it. Even the most technologically advanced and well-styled website won’t be of much value to you if no one ever sees it, so much of the digital marketing process consists of efforts to rank high in search engine results.

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Outsourcing Your Content Creation and Blogging to an Inbound Agency

I’m going to assume that since you’re reading this blog, you have some familiarity with inbound marketing, and understand its value. I’m also going to assume that you know that inbound marketing is also sometimes known as “content marketing”, as so much of the inbound process centers around using valuable content to attract, retain, and convert members of your target audience into customers. Today, I’d like to look at the idea of outsourcing that content creation, including blogging, to an inbound agency.

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How to Use Social Media as a Lead Generation Tool For Your Small Business

Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number increases by 176 million each year. For myself personally, I’m still a little skeptical, and treat the whole thing as sort of a “necessary evil”, at least on a personal level. I don’t really understand why I should need to use a third party system to stay in touch with friends and family members, with whom I already have a half dozen other ways to communicate. 

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What To Know Before You Outsource Your Website Design

If you’re running a business in the second decade of the 21st century, I don’t think you need to be reminded of the importance of having a presence on the world wide web. While many of us are old enough to remember a time when everything wasn’t yet connected to the internet, that’s clearly no longer the case. Nowadays, everything, and I mean everything is networked, from household appliances to cameras to “smart” light bulbs. I’m digressing a bit here, but I think you get the point: if your company isn’t visible on the web today, you might as well be doing business back in the last millennium.

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Writing Content for Your Website: Outsourcing it vs. Doing it Yourself

I’d like to start this article off by apologizing to any business owners who may be taken a bit aback by the title. I’ve been involved in a number of small / startup companies, and I cringed just a little myself as I typed those words. It’s not just that outsourcing has become a bit of a dirty word in the media in recent years, with so many jobs having been outsourced / offshored. We’re talking about a completely different definition of the word “outsourcing” here, the one that’s becoming a fairly standard business practice, that is, delegating a business process to a third party or an external agency. 

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Blogging For Millennial Audiences

Even as I write this article, millennials are rapidly securing their place as the most populous age group in the population and the workforce. I’m talking here, of course, about the enormous group of Americans who were born between roughly 1980 and the early 2000s. It’s difficult to read very much in today’s media without some mention of this demographic. If it’s not some comment about the stereotypes of that generation, then it’s going to be a discussion of how irrelevant my generation (I’m a baby boomer) has become to marketing and media trends. But in case we’ve left any gray area here, no less authoritative of a source than the Pew Research Center has made it perfectly clear here: Millennials have now passed Baby Boomers as the largest living generation in the US. Their numbers now exceed 75 million, narrowly surpassing my generation. As a side note, Generation X-ers are catching up as well, and are expected to overtake Boomers, our ranks already beginning to dwindle, by 2028. 

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Just Bought a HubSpot Subscription? Time to Outsource the Work

If you’ve just bought a subscription to HubSpot, I’d like to be the first one to congratulate you on making a wise investment. Perhaps you’ve been doing some research on the subject, and you’ve heard that HubSpot is the premier software for marketing automation, and you’ve decided to purchase a subscription to see for yourself. Or maybe you’ve already read some of the articles on our blog telling you how great HubSpot is, and how it will transform your marketing efforts. Or perhaps you’ve visited HubSpot’s own website and blog, and you’ve seen the staggering statistics, like over half a million subscribers to their blog, and over a million followers on Facebook, and wanted to see what all the hype is about.

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Learning SEO as a Business Owner: What are the Basics?

It’s really not possible to talk about online marketing campaigns without discussing SEO, or Search Engine Optimization. I’m talking, of course, about the all-important process of tailoring the content of your website so that you can achieve the maximum visibility in search engine results. More specifically, it addresses those search results that are “unpaid” or “organic”. In other words, we’re talking about results that are produced without purchasing those ads that appear on top of all the other results you get from Google. 

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