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Recipe for Social Media Marketing Success

With new social media platforms debuting all the time, larger audiences engaged online, and increasing traditional advertising costs, it makes sense why more businesses are turning to social media marketing. According to the Social Media Research Center, 78% of Fortune 500 companies use Twitter and 74% use Facebook. Additionally, research from LinkedIn and research firm TNS found that 94% of small businesses use social media as a marketing tool.

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What is Gated Content?

One of the most touted benefits of content marketing is its ability to increase quality traffic for your business. By creating targeted content, such as blog articles, eBooks, and infographics, it increases your visibility and likelihood for people to find you. According to Demand Metric, 80% of people appreciate learning about a company through custom content, and 60% of people are inspired to seek out a product after reading content about it. 

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Why Your Inbound Marketing Strategy Isn’t Working

All the research said it was going to work. You read blogs, articles, guides, and anything you could find on inbound marketing. They all touted this new, innovative strategy as the next big thing. Businesses like HubSpot push statistics like how inbound tactics generate 54% more leads than traditional paid marketing. You decided to give up your old strategy and switch to inbound. 

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The Anatomy of a Basic Inbound Marketing Plan

Inbound marketing is what we do here at Rhino. It is a marketing strategy that focuses more on what consumers actually want rather than forcing them to want what you have. The common saying is that inbound marketing is all about the “pull.” Through different strategies, people are pulled in toward your business. In contrast, traditional marketing is about “push.” It attempts to push your business messaging out to everyone, with no regard for if anyone cares (think pop-up ads or billboards). 

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Is Social Media Marketing Worthwhile for Your Business?

Social media can seem vapid, conceited, and a waste of time to some people, and maybe they are right. It can be full of empty conversations, unsavory opinions, and constant spam, but there is also another side to it. As a business owner, social media can actually be a marketing tool and platform to promote your company.

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How to Come Up with Blog Topics that Attract Website Visitors

If you follow our blog, you have already seen us cover the importance of blogging for businesses (The reason for blogging and 15 stats that prove your business needs to be blogging). There are many articles that go into the why, so I will be discussing the how. It is not enough to know that you should be blogging; you also need to know where to go from there. Business owners who are uncomfortable with writing are likely hesitant to start despite knowing how helpful a blog can be.

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Content Marketing for Beginners: How to Get Started

You’ve heard about how important it is these days, how it can transform your marketing efforts, how it is changing the game, but what is content marketing really? The Content Marketing Institute’s definition is:

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Is Video Marketing the Right Choice for Your Company?

Videos are an extremely popular part of the Internet. It seems like my Facebook feed is now dominated by video clips. Additionally, Twitter videos are touted as better for engagement, and other social platforms push video capabilities as well. YouTube is often regarded as the 2nd largest search engine on the Web, even though it only features videos. Research from Google found that “how to” searches on YouTube are growing 70% year over year! Additionally, because Google owns YouTube, videos often rank quite high in organic results.

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