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What Social Media Analytics Should You Be Tracking?

Social media can be very overwhelming at times. If you are on several different social websites and aren’t completely familiar with all of them, then you are probably unsure what you should even be looking for in terms of analytics. Perhaps you have a great social media marketing strategy in place, but how can you be sure if you aren’t keeping track of anything? Luckily, there are plenty of ways to measure this data out there.

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Why You Should Outsource Your Marketing

If you are a small to medium sized business, you know the importance of budgeting and saving. Your main focus is your product or service, so you don’t have as much time or money to spend on the extras as a bigger business. Maybe you handle all the marketing yourself, or maybe one of your staff members does it in addition to their normal duties. It simply isn’t a priority yet, and you definitely don’t think you need an in-house marketing team or even a marketing employee.

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How to Choose the Most Effective Keywords for SEO

Search engine optimization helps your website get discovered by searchers both locally and globally. Think of all the things you type into Google or your favorite search engine and the reasons you turn to these search engines. Most likely, you are looking for answers. SEO attempts to gives you the right answers. By optimizing your website, you are basically spelling out exactly what you are offering to the search engine.

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What to Do with Buyer Personas After Creating Them

You crafted the perfect buyer personas for your business. Maybe you looked at some of our other blog posts like how to create buyer personas for small businesses or this one on buyer persona research. No matter how you did it, you now have either one or a few tailored personas. The question becomes, what do you do with them now?

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The Most Common Lies Marketers Will Tell You

If you are searching for a marketing agency to help grow your business, you have no doubt seen the thousands of companies out trying to catch your attention. It can be incredibly difficult to distinguish one from the other, especially if you have no experience in the marketing world. All of us seem like good choices. Most of us have polished websites, highlights from previous clients, and a variety of popular services, but how can you choose?

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Making the Transition from Yellow Pages Advertising to Digital Marketing

It is a rare occurrence if you see the Yellow Pages book on anyone’s doorstep anymore, and seeing someone actually using one would be like spotting a unicorn. In our high-tech world, there is just no need for a book of ads anymore. People do everything they can to escape advertisements, and if they need a phone number, it is easier to just do a quick Google search. There is simply little place for the Yellow Pages in your marketing strategy. However, that doesn’t mean the company is just going to roll over and die.

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6 Bizarre and Unique Social Media Marketing Strategies

It seems like every business, big and small, uses social media in some form. Some are constantly posting to every known platform from Facebook to Snapchat, while others will occasionally post a new update on Twitter every 6 months. Regardless of your personal opinions about social media, it’s hard to deny its role in marketing, and it’s something every business should consider using. Because of all the benefits, most platforms are extremely crowded, and therefore it can be difficult to stand out from the crowd.

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Does Your Business Need Online Reviews?

Between Yelp, Angie’s List, Google Reviews, and countless others, there are plenty of ways for customers to write a glowing commendation or a brutally honest attack on your business. The question many business owners have is: are these reviews important or frivolous? Will they have any impact on actual customers?

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