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By the Numbers: Proof Blogging is the Key to Inbound Marketing Success

Posted by Casey Lewis on Wednesday, January 14, 2015

Topics: Inbound Marketing, Blogging



blogging-key-to-inbound-marketing-successBlogging gets a bad rap in today’s world. Many people look down their noses at blogs, and celebrities and powerful people decry the opinions of allegedly villainous and despicable bloggers. But that’s because most people associate blogging with the expression of uneducated, sensationalist and/or biased opinions without any substance to them, written only to get clicks and increase traffic.

But the truth is, blogs are often informative and well-sourced, with nary a personal opinion to be found. Many blogs share more in common with news articles rather than gossip rags meant to spread rumor and innuendo.

That’s why your business’ website definitely needs to have a blog. It provides valuable information to potential customers, and it’s what will help lead them to your site in the first place. Writing quality, keyword-laden blogs is one of the best ways to attract visitors. In fact, the success of an inbound marketing strategy depends largely on your ability to write good blogs. And I have the numbers to back it up.

Here are the facts and figures that prove blogging is the KEY to inbound marketing success:

First of all, let’s talk about the prevalence of inbound marketing (which is interchangeably referred to as content marketing).

93 – The percentage of B2B companies that say they use a form of content marketing. 73 percent of those companies have someone explicitly in charge of their content marketing efforts.

78 – The percentage of CMOs that believe the future of marketing is content.

27 million – Pieces of content that are shared online every single day.

Now let’s talk about how successful those content marketers are:

62 – Using content marketing is 62 percent cheaper than traditional marketing methods.

62 – The percentage of B2B marketers who say blogs are effective content marketing tactics.

19.7 – Unique site traffic for content marketing leaders (those with organized, well-planned marketing efforts) grows an average of 19.7 percent year-over-year. Compare that to those with poorly managed content marketing strategies (2.7 percent growth).

82 – The percentage of content marketing bloggers that have a positive ROI for their blogging efforts.

97 – Businesses with a blog receive 97 percent more inbound links.

82 – Among companies that blogged daily, 82 percent had acquired customers through their blog.

45 – On average, a company that increases its number of blog articles from 11-20 to 21-50 will see a jump in traffic of 45 percent.

70 – Even if you only blog once or twice a month, you will still generate 70 percent more leads than a business without a blog.

6-8 – increasing your blogging frequency from 3-5 times a month to 6-8 times a month will double the amount of leads you get.

434 – Having a blog on your website will provide an average of 434 percent more indexed pages. Why does that matter? This needs a little explaining, so follow me here: The more pages you have indexed, the greater the size of your online footprint. A bigger online footprint means higher relevance in Google’s eyes, which means better ranking in search results, which in turn means more traffic.

14.6 – Why do organic results matter? Because they get better results. According to HubSpot, organic search leads have a close rate of 14.6 percent, which is quite good. But it’s phenomenal when you compare it to the close rate of traditional outbound marketing methods: 1.7 percent.

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