When you’re working on building a robust online presence for your business there will be many pieces to the puzzle. From a dynamic website, to a regularly updated blog, to eye-catching and informative landing pages, each of these things plays a big part in making up a successful online presence for your company. If your goal is to rank high on Google, which, let’s be honest, is the main goal for most businesses, then you know that blog articles are the way to get the job done. But you might be wondering, what about the other pieces of online real estate that you possess? Can landing pages rank high on Google, too?
The answer is yes! Landing pages are an important factor in developing a successful online presence, and they can certainly help to expand your online reach. Just like a blog page, landing pages can be optimized to rank highly on Google. Google actually provides helpful insight into what they look at when ranking these pages.
By following the Google “guidelines” for landing page success, you will create landing pages that are pleasing both to your online viewers and the powers that be at Google. You can apply these same guidelines to all online assets, from your blog to your website to your landing pages themselves.
First of all, focus on creating relevant and original content. Quality content is a major factor in every single thing that you do online. Ensuring that this content is doing the job it needs to do is incredibly important. Your landing page content should do exactly what you’ve promised it will do. If you’ve lead users to the page with the promise of a free eBook covering the top 10 ways to rank higher on Google, then your content most certainly needs to provide exactly that.
Your landing page needs to explain in detail whatever it is that you are offering. It should be unique and relevant to the advertisement, article, email, or whatever it may have been that got the user to the page. When it comes down to it, unique and significant content is the biggest thing you can do to advance your online presence.
The layout of your landing pages matters, as well. Your page should be organized, easy to navigate, and should provide a clear path to the information users came to the page to find. It should be pleasing to the eye, and focused on the keywords that brought your viewers to the page. To take a deeper look at what Google takes in to account when ranking your landing pages, you can go straight to the source and read up on the landing page experience.
As always, your page should be optimized with current search engine optimization best practices in order for it to rank as highly as possible. The basics of SEO are simple to accomplish and will make a big difference in your Google ranking. First, be sure to create unique, accurate page titles. Use descriptive Meta tags that include your target keywords. Use keywords in your page URLs, as well as in your image filenames. And as always, use your target keywords throughout your landing page copy, as often as it makes sense.
Following these simple guidelines for not only your landing pages, but for your blog and website pages as well, will help you to begin your climb to the top of the Google search engine results pages. To read more on this topic, download our free eBook "How to Rank #1 on Google".