Measuring the results of your online efforts is essential to your continued success. Without knowledge of what’s working and what isn’t, you won’t know if you need to make adjustments going forward. There are many different tools that you can use to measure your analytics, and choosing what’s best for your business can take some research. Today, we’ll discuss the benefits of both Google Analytics and HubSpot COS.
Google Analytics can easily tell you what’s driving leads to your website. This information is crucial and will allow you to determine if your online efforts are paying off. There are many steps involved in setting up analytics to report accurately, but once you have it figured out it is relatively easy to get started.
There are many positive features to the program, number one being that it is free to use. For those who have a small business or a start up without much cash coming in, saving money is always a priority. If you currently use other Google programs, such as AdWords or AdSense, they can be integrated with Analytics.
With Google Analytics, you can customize your dashboard to include whatever metrics are most important to you, and also choose how this information is displayed (graphs, charts, etc.). If you are a bit overwhelmed by all of the information available, Google does offer free training. This is especially helpful since the program is constantly evolving.
The downside of using a free program such as Google Analytics is that since it is free, your options will be limited. If you’re hoping to create custom reports of the info that you are tracking, that feature is somewhat restricted. Also, as was just stated in the previous paragraph, it’s constantly changing. This is great in some regards, but it makes it very difficult to keep up with. It requires constant training to really take advantage of all that the program has to offer.
If you decide you want to get around these downfalls, there is the option to upgrade to Google Analytics Premium. This will include improved accuracy, better support, and more. However, you better be ready to shell out some serious cash. The cost is around $150,000 per year – definitely outside the reasonable realm for a lot of small businesses.
HubSpot’s Content Optimization System also includes a great analytics tool for small businesses. This platform will allow you to not only measure analytics, but to manage all of your inbound marketing tools in the same place. In this one space you can post your content, build landing pages, develop a stand-out blog, and create an entire website. Analytics is just one small piece to the puzzle.
With HubSpot Analytics, you can measure metrics that span your contacts database, marketing content, and website traffic all in one place. The analytics that you view will be detailed beyond what you might be used to – instead of simply page views, you will see detailed context on your viewers with data-rich individual profiles and comprehensive database reporting.
HubSpot Analytics also showcases the individual performance of all of your marketing channels. For landing pages, you can easily see visits, contacts, and customers generated. You can then create a list of contacts and customers. With email analytics, you can monitor deliver, open, click, and churn data numbers. CTA reporting is also included, where you can view your visit-to-click conversion ratio.
There are numerous reports available to help you understand exactly what is going on with your online efforts. Revenue reporting fills you in on which marketing avenues led to a profit for your business. You can also customize your revenue reports to be broken down by property, company, and source. The Sources report monitors the traffic that brings in visits, leads, and customers to your website.
Determining what analytics tool is right for you and your business comes down to what your needs and desires are. If you want more in-depth reporting, the HubSpot COS has you covered. Measuring your analytics is incredibly important, and no matter the tool you use, will be beneficial information that will help you in your future online marketing endeavors.
To read more on how measure your online marketing and to launch a campaign, download our free eBook "The Tool Kit for Launching a Successful Marketing Campaign".