Search Engine Optimization (SEO) has been a concern for websites since the early days of the internet. You have likely seen SEO thrown out as a corporate buzzword from dozens of sources, from Fortune 500 CEOs to blog posts.
SEO is critical to the success of a website because it affects your internet search rankings. When people search for topics related to your industry, effective SEO will make your website appear as one of the first options.
And although Google didn’t invent SEO, it has really perfected it.
Google uses what’s known as a “crawl” to basically scour the entire internet, indexing everything as it goes. As you can imagine, that’s a mighty undertaking: Google’s index is over 100 million gigabytes in size, as it attempts to index the more than 60 trillion webpages on the internet.
So how does Google search and catalog the internet better than anyone else? By closely guarded algorithms that are constantly being updated. According to Google, there are more than 200 clues the algorithms use to give you the best results for your search.
Google also takes an aggressive approach against spam, outright blocking sites that have been identified as spam. Occasionally, the algorithms make a mistake and misidentify legitimate sites as spam, but there are steps that can be taken to rectify that. Overall, Google removes hundreds of thousands of spam sites every month.
So why should this matter to you? Because in order to maximize your SEO, you need to conform to Google’s SEO standards. Google itself offers tips to webmasters on how to get indexed and ranked by their algorithms, but that will just get your foot in the door – in order to really boost your search ranking, you need to do more.
For example, did you know a social media presence is vital to boosting your company’s SEO? As social media has become a huge part of our world, Google now incorporates it into search results. And since Google’s crawl uses site links to travel throughout the web, having social media accounts with regular posts and links will make you online footprint larger. The larger your online footprint is, the more likely you’ll get ranked highly in search engine results.
This is just one of the ways you can boost your SEO by taking advantage of Google’s methods. And remember, when it comes to SEO – nobody understands it better than Google. To read more on this topic, download our free eBook "How to Rank #1 on Google".