Have you started implementing an inbound marketing strategy for your business? If you haven’t, now is definitely the time. Every day more and more consumers are opting out of traditional methods of marketing, and if you don’t change your tactics, you’re business is likely to be left behind.
The majority of consumers today find a way to avoid nearly every method of the traditional marketing process. DVR allows for skipping TV commercials. Satellite and Internet radio mean very few radio commercials, too. Fewer people are reading newspapers and magazines and instead are getting their information online – meaning fewer eyes on any print ad you might run. Direct mail is notoriously discarded without ever being opened, and running an ad in the Yellow Pages is a big investment with very little return. So what’s a business to do?
Make the switch to inbound marketing, of course! The idea behind the inbound marketing process is to create quality, valuable content that your target consumer actually wants to see. The modern consumer is most likely going to be online searching for information about the products or services you offer – why not meet them there and provide what they’re looking for in a helpful, non-invasive way?
Inbound marketing allows for two-way communication between your business and the target consumer, rather than the traditional one-way, in-your-face messaging of the past. Consumers are made to feel as if they are entering into a conversation with an individual representative of your business, leading to a greater sense of familiarity and loyalty. When consumers begin to feel this kinship with your business, they will naturally think of you when it’s time for them to begin the buying process. What a simple way to increase sales!
Another plus of the inbound marketing method is that the customer comes to you. Rather than chasing them down with a message they may never give any thought to, you can provide information that they are actually seeking out on their own while still promoting your business. By providing informative, quality content through blog posts and social media, you are there to answer any questions they may have in a way that feels friendly. Instead of them feeling like they have a pushy salesman breathing down their neck, they feel as if you are there to offer genuine assistance.
Inbound marketing also allows for your business to provide actual value. With traditional marketing methods you provide very little value – the message is 100% about your business and what you do. With the inbound marketing process, you are providing an education of sorts for your target consumer. We already know they will be out there searching the Internet for information that you have. This process allows you to provide this info for them in a way that they appreciate. By offering them informative blog posts, ebooks, whitepapers and the like, you are supplying them with something they can find value in today and in the future.
If you aren’t convinced that the inbound marketing process is the way to go, take a few of these stats to heart. According to HubSpot:
- 86% of people skip TV ads, and 44% of direct mail is never opened.
- 57% of businesses have acquired a customer through their company blog
- Inbound marketing costs 62% less per lead than traditional outbound marketing methods
- 3 out of 4 inbound marketing channels cost less than any traditional outbound channel
As you can see, inbound marketing is more effective, more affordable, and let’s face it, more fun. Not only will you save your business quite a bit of wasted time and money, at the end of the day you will also have more satisfied, loyal customers. So it’s time to say goodbye to your traditional marketing methods of days gone by, and hello to the possibilities of inbound marketing. To read more, download our FREE eBook on "How Inbound Marketing Drives Real Results."