2017 is here. What does that mean to you? Most people I speak to seem to agree in their eagerness to close the books on 2016, though the jury is still out on whether it was or was not the worst ...

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You can’t go too far into this blog, or very much other literature about online marketing, without seeing some mention of search engine optimization, or SEO. It’s not really possible to talk about driving traffic to your website without talking about what you need to do to ensure that people can find it. Even the most technologically ...

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I’m going to assume that since you’re reading this blog, you have some familiarity with inbound marketing, and understand its value. I’m also going to assume that you know that inbound marketing is also sometimes known as “content ...

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Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number ...

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If you’re running a business in the second decade of the 21st century, I don’t think you need to be reminded of the importance of having a presence on the world wide web. While many of us are old enough to remember a time when everything wasn’t yet connected to the internet, that’s clearly no longer the case. Nowadays, everything, and I ...

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I’d like to start this article off by apologizing to any business owners who may be taken a bit aback by the title. I’ve been involved in a number of small / startup companies, and I cringed just a little myself as I typed those words. It’s not just that outsourcing has become a bit of a dirty word in the media in recent years, with so ...

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Even as I write this article, millennials are rapidly securing their place as the most populous age group in the population and the workforce. I’m talking here, of course, about the enormous group of Americans who were born between roughly 1980 and the early 2000s. It’s difficult to read very much in today’s media without some mention of ...

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If you’ve just bought a subscription to HubSpot, I’d like to be the first one to congratulate you on making a wise investment. Perhaps you’ve been doing some research on the subject, and you’ve heard that HubSpot is the premier software for marketing automation, and you’ve decided to purchase a subscription to see for yourself. Or maybe ...

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