Here at Rhino, we have the opportunity to work with an incredibly diverse group of business clients, who offer a wide range of products and services, both to consumers as well as to other companies. But there’s one thing that they all have in common: they’re all looking for ways to increase the volume of their business. Unless you’re running a one-person shop with no intention of expanding, it’s essential to maintain a sustained marketing effort in order to grow your business. In many cases, that’s best accomplished by partnering with a marketing agency.
Can’t I manage my marketing on my own?
Perhaps you can handle your marketing efforts on your own. If you’re doing it yourself, and you’re experiencing the level of growth necessary to achieve your business goals, I applaud you. As the old saying goes, “If it ain’t broke, don’t fix it.”. But for most companies, the process goes a little differently. Generally speaking, startups get off the ground by employing what could be called a “DIY mentality”, doing everything themselves, at least until there’s a need to do otherwise. At some point in the life of the business, however, the time comes when you simply have too much on your plate to manage it all effectively, and you need to turn to outside help.
How about building an in-house marketing team?
Hiring an in-house marketing professional is certainly an option. If you’re a small organization, this may seem like an ideal solution. After all, shouldn’t you be able to just hire one person, or a small group to manage your marketing efforts, as opposed to partnering with a marketing agency? Well, not necessarily. In many cases, you may be biting off more than you can chew. Let’s look at some of the reasons why it may make more sense to outsource this work to a marketing agency.
When you partner with a marketing agency, you can count on the fact that you’ll be working with industry experts who have one focus: marketing for companies like yours. Unless marketing is among the core competencies of your company, you’ll be much better off turning to outside experts for this mission-critical function. While you may be able to bring a marketing professional on board to do your work, it’s not likely that this individual will have the depth of experience as an agency that does nothing but run marketing campaigns for clients like you. You can expect that they not only have years of experience at what they do, but that they’ve worked for a variety of clients in different industries. They’ve tested a number of different methods, and have the luxury of trying out new innovations to see which are the most effective. Rather than work on your own, using trial and error to see what might work best, you can gain the advantage of the agency’s vast experience, learning from their prior successes and perhaps even their mistakes.
Diversity of Skills and Experience
You may indeed be able to bring a skilled professional on board to spearhead your marketing efforts in-house. But consider the long list of tasks that this individual would be responsible for, and the vast list of skills that the work will require. To implement a successful digital marketing campaign is much more involved than simply drafting the copy to be used in a print ad, and submitting it to the newspaper or the yellow pages. The likelihood of finding one, or even two team members that possess all the needed skills, including, web development, copywriting, graphic design, SEO, strategy, and analytics, is fairly slim. By partnering with a marketing agency, however, you effectively hire a full team, complete with the benefits of their diverse backgrounds and skillsets.
If you’ve already started hiring people at your company, I’m sure I don’t need to tell you: employees are expensive. You’ve got their salaries to cover, of course, but then there are also a host of other costs: benefits, office space, computers and their accompanying software, vacation and sick time, and more. There’s even a significant expense of time and money in the hiring process alone. When you partner with a marketing agency, you simply pay for the work they perform for you, on your projects, with none of the associated soft costs.
Objective Perspective and Strategy
Another benefit of partnering with a marketing agency is that you’ll get the perspective of a disinterested third party. All too often, it’s difficult to break the pattern of getting stuck in our ways. While a particular type of campaign and strategy may have worked in the past, it’s not necessarily going to be as effective forever. The fresh perspective of an outside agency that constantly manages multiple campaigns can be a huge boost to your marketing efforts.
If you’d like to learn about how partnering with a marketing agency can further grow your business, give us a call. We’d love to set up a consultation to discuss ways that we can help you achieve your goals.