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4 Things to Remember When Writing a Business Blog

Writing a business blog is a unique and interesting experience that is unlike any other type of writing. You have to provide interesting content to your potential customers, but aside from that, there really aren’t any rules. There is no specific technique you must follow in order to have success. In a way, that makes blogging a bit exciting. But it can also be quite challenging.

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3 Steps to Beating Writer's Block (From Someone Who Writes Every Day)

As a content writer, and a reporter in a previous life, I have been writing every day for quite some time. It’s an interesting way to make a living, to say the least. It is often rewarding, almost always interesting, but occasionally it can be a little maddening. Especially on those rare occasions you have to deal with writer’s block.

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Do I Really Need to Have a Business Blog?

It should come as no surprise that writing a blog is not a favorite activity for most businesses that embrace inbound marketing. Writing isn’t easy, and coming up with topics can be even more challenging. Nobody wants to be the person in charge of keeping the site populated with fresh content, because that’s a lot of pressure.

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7 Useful Tips to Writing Your Very First Business Blog

Most people don’t like to write. This is simply a fact of life. Why did you wait until 4am to finish your final paper for every class during college? Because you were dreading the writing process, preferring to procrastinate by watching TV or hanging out with your friends. Heck, most writers don’t even like to write. The self-loathing, insecure writer has become a cliché in movies and TV shows (if you want to see an excellent portrayal of this, I recommend the movie Adaptation).

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15 Inbound Marketing Statistics That Will Blow Your Mind

If you’re searching for proof that inbound marketing works, you’ve come to the right place. We are major believers in the power of inbound marketing, because it has not only worked for our clients, it’s also worked for us. There has never been a marketing strategy quite like inbound marketing, because it’s a strategy that was created as a result of the times we live in.

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How Many Blogs Do You Need To Publish To See Leads Start Pouring In?

When it comes to inbound marketing, content is one of the most critical parts of the formula. You absolutely need to have quality content in order to implement a successful inbound marketing strategy. A lot of businesses seem to get concerned with this prospect, because a lot of content requires a lot of writing, and many people are uncomfortable with that concept. They’re not confident in their ability to produce so much content. Therefore, they wonder how few blogs they can get away with writing.

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How to Get Your Company Website Discovered Online

Here at Rhino Digital Media, we often use the phrase “numbers game.” Many times, marketing boils down to this simple idea – the higher your numbers, the better off you’ll be. For example, no matter how great your sales process or content is, your lead conversion rate is most likely going to be under 10 percent. That’s just the nature of the beast. Therefore, lead conversion becomes a numbers game; you want to get as many leads as possible, because if you are always going to convert 7 percent of your leads, 7 percent of 1,000 is better than 7 percent of 100.

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Why Isn’t Anyone Reading My Company Blog?

So you finally embraced inbound marketing as the best method of generating leads for your business. You redesigned your website, put together some great content offers, started writing a blog and waited for the leads to start pouring in. But as the days and weeks went by, you discovered that your traffic was meager. You put all of that hard work into your blog, yet nobody is reading it. What went wrong?

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