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Partnering With A Marketing Agency To Help Grow Your Business

Here at Rhino, we have the opportunity to work with an incredibly diverse group of business clients, who offer a wide range of products and services, both to consumers as well as to other companies. But there’s one thing that they all have in common: they’re all looking for ways to increase the volume of their business. Unless you’re running a one-person shop with no intention of expanding, it’s essential to maintain a sustained marketing effort in order to grow your business. In many cases, that’s best accomplished by partnering with a marketing agency.

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How To Handle Negative Reviews

You’ve spent lots and lots of time, money, and hard work getting your offerings ready to take to the marketplace. You’ve begun to generate some sales, and revenue begins to flow in. You may even be receiving some positive feedback from customers, have gotten some good online reviews, and are beginning to get referrals from your satisfied customers. And then it happens, as it inevitably will. Someone posts a negative review. It may be on Yelp, on your own Facebook page, or elsewhere in social media or on a third-party review site. It doesn’t matter where the review is posted, nor whether your critic is accurate in their assessment. It’s going to be a shock to see that negative review online.

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Should I Outsource My Content Marketing Strategy To A HubSpot Partner?

As 2017 continues, it’s time to start implementing an updated marketing strategy for the year. Content marketing has become something of a buzzword in the business world, and it’s a topic that we discuss a lot on this blog. If you’re looking to increase your efforts in this area, you’re not alone. The Content Marketing Institute recently reported that among B2B marketers surveyed, 70% say that they plan to create more content in 2017 than they did in 2016. If you’ve been following any of our blogs on the value of content marketing, that statistic shouldn’t really come as a surprise. But this one might: the same report revealed that only 37% of companies maintain a documented content marketing strategy, and only 34% are satisfied that their strategy is effectively helping them achieve their marketing goals.

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It Is Officially 2017: Time To Outsource Your Digital Marketing Efforts

2017 is here. What does that mean to you? Most people I speak to seem to agree in their eagerness to close the books on 2016, though the jury is still out on whether it was or was not the worst year on record for celebrity deaths. Either way, there was more than enough tragedy last year, that’s for sure. Are you starting the year off with a set of new resolutions? Mine are mostly going to be recycled ones that are worth repeating, like eating better and getting more exercise. For myself, I usually begin the year with a good amount of gusto for those resolutions, though I often end up using the Old New Year (that’s the New Year from the Julian calendar, which currently fall on Jan. 14th of the modern calendar) as a backup, in case I’ve already failed by that point. For the most part, we think of a new year as a time of renewal, an occasion on which to leave behind the mistakes and failures of the previous year, and to begin the year with a fresh start and a new perspective. 

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Online Marketing: Outsourcing vs. In-house

Any business looking to succeed in today’s world knows that online marketing is an essential element. Today’s consumers spend more time online than they do using all other forms of media combined. Old school methods of marketing, like yellow pages ads and other print media, are no longer effective at reaching your target audience, and simply won’t produce the results that you’re after. In 2016, the question is no longer whether you need to focus your marketing efforts online. Rather, the more relevant questions are, what methods of online marketing to use, and whether your marketing plan is best managed in-house or through outsourcing. 

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Should I Outsource My Digital Marketing Efforts?

Marketing via digital channels is undoubtedly a necessity in today’s world. And it’s becoming more complicated and perhaps more challenging than ever before. Businesses nowadays outsource a plethora of functions, including web hosting, accounting, and customer service. How about marketing? Outsourcing of digital marketing efforts is a growing trend as well, and there is no shortage of agencies that are ready to handle that work on your behalf. But is it the right choice for you and your company? Let’s look at the pros and cons, of doing so, which we hope will help you decide whether to outsource your digital marketing efforts. 

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Outsourcing Your Digital Marketing: The Key To Saving Time And Money For SMB

There is a growing trend in the business world to outsource as many tasks as possible. I know even hearing mention of this immediately rubs some business owners the wrong way. For starters, the word “outsourcing” has negative connotations to many of us, as it conjures images of large corporations outsourcing jobs overseas. The idea of outsourcing your digital marketing, or any other significant work also goes against the DIY mindset that so many small and medium-sized business owners really thrive on. 

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Outsourcing Your Content Marketing Does Not Mean Offshoring

Let me ask you a question, if you will. When you started to read the heading above, did you cringe, even just a little bit? If your answer is yes, I’m not at all surprised. Outsourcing has become something of a dirty word in today’s world. When most of us hear the word, we tend to think of the growing trend in the business world to move operations like manufacturing, customer service, and IT to other continents, sending with it lots of jobs which are sorely missed here in the States. This practice, which has contributed to our current economic woes, and has, deservedly stirred up a lot of resentment and bitterness, is more correctly called “offshoring”, since it has to do with sending jobs overseas.

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