<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=105052673235362&amp;ev=PageView&amp;noscript=1">

Virtual Marketing Department vs. In-house Marketing Executive

There’s no question that marketing is one of the most essential functions of any business, regardless of the size of your company or what it is that you’re selling. You’ve got to define your brand identity, and get the word out on the street, through advertising and social media, so that people know that you’re there, and what you do. And ultimately, you need to get those people “in your door”, even if it’s a “virtual door” to your website, and turn them into customers and close more deals. 

Read More

Running a Google AdWords Campaign for the First Time?

As a business owner, you know that it is important for people to be able to find your company online. But, how do you make sure potential customers are able to find you when they search for the products or services you offer? One option to help increase your visibility on search engines is to pay for ads. The way to do this on Google, which is the top search engine, is to start a Google AdWords campaign.

Read More

3 Reasons Outsourcing Your Marketing Responsibilities is a Good Idea

Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is time to get started. If you have been doing the marketing for your business on your own without the desired results, it is time to change your approach. If you fall into either one of these categories, outsourcing your marketing responsibilities is a good idea for three main reasons.  

Read More

Why Every B2B Company Needs Content Marketing Services

Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.

Read More

Paying for Content Distribution: Should You Consider It?

“Do you want to boost your post?” If you have a Facebook page for your business it is likely that you have been asked that question. It can be disheartening to post great content only to realize that it only reached a small audience. For a small fee you can boost your post and reach more users, but the costs can add up quickly. Before you spend a large chunk of your marketing money on paid content distribution, take some time to learn about your options. First, let’s go over some of the options for paid content distribution and then discuss if it is worth considering.

Read More

Is Your Pest Control Company Utilizing Online Marketing Strategies?

Pest control is the sort of work that changes somewhat from one season to the next, and there are differences in the work that you do in different geographical locations. But, there’s one thing that all pest control companies have in common with each other, and, really, with all other businesses for that matter. You need to continue attracting new customers, and retain the customers that you’ve already worked with, if you want your business to succeed. 

Read More

4 KPIs Every Dentist Should Know About Their Practice

All of the healthcare providers I’ve known personally have gone into their chosen fields either because of their drive to help people, or a love for science and medicine. In most cases, it’s probably a combination of the two. I don’t think I’ve ever met a doctor or a dentist who did what they do because it seemed like a great business plan, nor is it likely that they studied finance or marketing in their school days. Nonetheless, when you started a medical or dental practice, you went into business, and you’ll need to manage the business aspect if you want your practice to succeed.

Read More

Pest Control Marketing Strategies That Will Increase Your Leads and Customers

As the owner of a pest control company, you want to help people who are having trouble with pests in their homes or businesses. But, in order to meet that goal, those people must know that your company exists. That is where marketing comes in. The main goal of marketing is to increase leads so those leads can be converted into paying customers. It takes time to determine if a marketing strategy is working so it can be difficult to know where to focus your resources. You can spend a lot of time and money employing multiple marketing strategies to get your company information out to potential customers. But, if you do not have an unlimited marketing budget, you can start out with a few simple marketing strategies to increase your leads and customers.

Read More

Comments