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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely that potential customers will find your website. One way to do that is to use keywords related to your business throughout your website. If you have a business that offers products or services to a specific geographical location, you can also use keywords to target local SEO so you attract the right type of website visitor.  

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An Inside Look At Modern Consumer Behavior for Retail Marketing

Advances in technology over the past decade or two have created a new world of shopping, and we can only expect this to continue to evolve in the coming years. Twenty years ago, we were barely beginning to imagine the possibilities of finding information online. Who would have thought that we’d be ordering products with just a couple of mouse clicks or taps on a cell phone, and seeing them delivered to our doorsteps the following day, or even, as there’s talk of now, same day delivery by drones?

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The Dos and Don'ts of Managing Your Online Reviews

Managing your online reviews is a critical component of establishing a positive online presence. Whether it be Yelp, Facebook, or Google+, it is important to stay on top of what people are saying about your business. And yes, that means acknowledging the negative reviews.

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Is Video Marketing the Right Choice for Your Company?

Videos are an extremely popular part of the Internet. It seems like my Facebook feed is now dominated by video clips. Additionally, Twitter videos are touted as better for engagement, and other social platforms push video capabilities as well. YouTube is often regarded as the 2nd largest search engine on the Web, even though it only features videos. Research from Google found that “how to” searches on YouTube are growing 70% year over year! Additionally, because Google owns YouTube, videos often rank quite high in organic results.

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Why You Should Outsource Your Marketing

If you are a small to medium sized business, you know the importance of budgeting and saving. Your main focus is your product or service, so you don’t have as much time or money to spend on the extras as a bigger business. Maybe you handle all the marketing yourself, or maybe one of your staff members does it in addition to their normal duties. It simply isn’t a priority yet, and you definitely don’t think you need an in-house marketing team or even a marketing employee.

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The Most Common Lies Marketers Will Tell You

If you are searching for a marketing agency to help grow your business, you have no doubt seen the thousands of companies out trying to catch your attention. It can be incredibly difficult to distinguish one from the other, especially if you have no experience in the marketing world. All of us seem like good choices. Most of us have polished websites, highlights from previous clients, and a variety of popular services, but how can you choose?

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Does Your Business Need Online Reviews?

Between Yelp, Angie’s List, Google Reviews, and countless others, there are plenty of ways for customers to write a glowing commendation or a brutally honest attack on your business. The question many business owners have is: are these reviews important or frivolous? Will they have any impact on actual customers?

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4 Pest Control Marketing Ideas That Will Lead to Increased Customers

No matter what time of year it is, or where you are in this country, pest control companies stay busy. There is no such thing as “cockroach season.” Oh sure, pests tend to be less active in winter, but you could have a cockroach problem in December. Or an ant problem in July. Or a bed bug issue in March. See what I mean? It’s a constant struggle.

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