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Going Virtual With Your Marketing: What Does That Mean?

Media these days is filled with buzzwords, and one that I can’t seem to get away from is the word “virtual”. It’s great that there’s a way to categorize “trending” topics, but sometimes when we hear these words or phrases so many times, they seem to begin to lose their meaning. In this case, there’s virtual reality, a lifelike computer-generated simulation of a three-dimensional world within which one can move around and interact with the environment. In the tech world, we have virtual machines, which are essentially programs that simulate actual computers, running an operating system and applications. There’s even such a thing as a virtual piano, a program that lets you experience playing the piano online using your computer. But what’s virtual marketing, and how does it apply to your business?

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History of Google’s Changing Search Engine Algorithms

You can’t go too far into this blog, or very much other literature about online marketing, without seeing some mention of search engine optimization, or SEO. It’s not really possible to talk about driving traffic to your website without talking about what you need to do to ensure that people can find it. Even the most technologically advanced and well-styled website won’t be of much value to you if no one ever sees it, so much of the digital marketing process consists of efforts to rank high in search engine results.

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Learning SEO as a Business Owner: What are the Basics?

It’s really not possible to talk about online marketing campaigns without discussing SEO, or Search Engine Optimization. I’m talking, of course, about the all-important process of tailoring the content of your website so that you can achieve the maximum visibility in search engine results. More specifically, it addresses those search results that are “unpaid” or “organic”. In other words, we’re talking about results that are produced without purchasing those ads that appear on top of all the other results you get from Google. 

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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely that potential customers will find your website. One way to do that is to use keywords related to your business throughout your website. If you have a business that offers products or services to a specific geographical location, you can also use keywords to target local SEO so you attract the right type of website visitor.  

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Why Directory Submissions Are Important For Local Business Owners

Local business owners face a myriad of challenges in today’s world. The proliferation of large national and even multinational corporations makes it tough for a local business to compete. They’re able to outspend small shops on marketing and advertising, and are able to undercut local merchants on pricing due to the sheer volume of business they do. That doesn’t mean though, that a mom and pop shop can’t survive nowadays. There are still plenty of prospective customers who prefer the service they can get by working with a smaller scale operation as opposed to a huge corporate entity. Recently I needed to replace just a single screw, went into a local hardware store, and within seconds, the proprietor found an exact match for the one I lost, at a cost of $.25. I can only imagine how long that would have take at one of the big chain stores. There are also increasing movements to “support local businesses”

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How to Choose the Most Effective Keywords for SEO

Search engine optimization helps your website get discovered by searchers both locally and globally. Think of all the things you type into Google or your favorite search engine and the reasons you turn to these search engines. Most likely, you are looking for answers. SEO attempts to gives you the right answers. By optimizing your website, you are basically spelling out exactly what you are offering to the search engine.

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Why is NAP Consistency Necessary for Local SEO?

If you have done any research on local search engine optimization (SEO), you have probably come across the term NAP, which stands for Name, Address, and Phone Number. You might be wondering why this is important, or you might think that this is so obvious that it doesn’t need to talked about. Regardless of whether you think it is important or not, NAP consistency is a crucial part of local SEO and can help your business rank higher in search results.

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Online Marketing for Dentists: How to Increase Your New Patient List

Marketing for dentists can seem like a hassle at best and a waste of time at worst. It is difficult to know where to even start or what to do, especially if you have no experience with marketing. Your staff probably already has their hands full with the day-to-day operations of the office and can’t afford to take time to think up a strategy or plan. However, your new patient list has been stagnant for the past few months, and you want to know what else can be done.

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