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Going Virtual With Your Marketing: What Does That Mean?

Media these days is filled with buzzwords, and one that I can’t seem to get away from is the word “virtual”. It’s great that there’s a way to categorize “trending” topics, but sometimes when we hear these words or phrases so many times, they seem to begin to lose their meaning. In this case, there’s virtual reality, a lifelike computer-generated simulation of a three-dimensional world within which one can move around and interact with the environment. In the tech world, we have virtual machines, which are essentially programs that simulate actual computers, running an operating system and applications. There’s even such a thing as a virtual piano, a program that lets you experience playing the piano online using your computer. But what’s virtual marketing, and how does it apply to your business?

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How to Generate More Leads Using Your Website

If you’ve been building a web presence for a while now but you still feel as if your website isn’t generating enough leads, there may be a few different factors. Developing an online presence that will impress, educate and inform can be easier said than done. However, gaining more leads is most likely as simple as making a few changes to your online strategy and your website design. Keep reading to find out the most probable reasons that your website isn’t generating leads. 

If your website hasn’t been updated recently, it’s probably time to make some modifications. You will need to make sure your site is full of information that your target buyer would want to know. It needs to be much more than the typical “About Us”, “Products & Services” and “Contact Us” pages to compete in today’s online world.

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Why are My Landing Pages not Converting?

If your business is using landing pages to drive sales, that’s excellent; landing pages are a key part of an effective inbound marketing strategy. But even the best landing pages don’t have great conversion rates – average is around 2.35 percent. That’s just the nature of the business. 

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How to Use Social Media as a Lead Generation Tool For Your Small Business

Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number increases by 176 million each year. For myself personally, I’m still a little skeptical, and treat the whole thing as sort of a “necessary evil”, at least on a personal level. I don’t really understand why I should need to use a third party system to stay in touch with friends and family members, with whom I already have a half dozen other ways to communicate. 

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Running a Google AdWords Campaign for the First Time?

As a business owner, you know that it is important for people to be able to find your company online. But, how do you make sure potential customers are able to find you when they search for the products or services you offer? One option to help increase your visibility on search engines is to pay for ads. The way to do this on Google, which is the top search engine, is to start a Google AdWords campaign.

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Pest Control Marketing Strategies That Will Increase Your Leads and Customers

As the owner of a pest control company, you want to help people who are having trouble with pests in their homes or businesses. But, in order to meet that goal, those people must know that your company exists. That is where marketing comes in. The main goal of marketing is to increase leads so those leads can be converted into paying customers. It takes time to determine if a marketing strategy is working so it can be difficult to know where to focus your resources. You can spend a lot of time and money employing multiple marketing strategies to get your company information out to potential customers. But, if you do not have an unlimited marketing budget, you can start out with a few simple marketing strategies to increase your leads and customers.

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Building Trust With An Online Lead: What You Are Doing Wrong

We’ve written a lot on this blog about how easy it is to generate online leads using inbound marketing. However, the equation is not as simple as just putting up some content, getting people to click on your links, and counting the orders you receive. Your customers are humans, not computers, and the world of digital marketing and sales is not really all that different from more traditional, old-school sales. People still prefer to buy from salespeople and companies who they trust, just as they always have. While it’s not very difficult to get people to land on your website, you can’t expect them to become buyers immediately. In fact, if they’re hit with a sales pitch before you’ve earned their trust, they’re more likely to click away and move on to the next website.

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Online Marketing for Dentists: How to Increase Your New Patient List

Marketing for dentists can seem like a hassle at best and a waste of time at worst. It is difficult to know where to even start or what to do, especially if you have no experience with marketing. Your staff probably already has their hands full with the day-to-day operations of the office and can’t afford to take time to think up a strategy or plan. However, your new patient list has been stagnant for the past few months, and you want to know what else can be done.

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