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Dentist Marketing: How to Generate New Patients Online

Imagine someone walked up to you told you that attracting customers to a dental practice is easy because everyone has teeth. “You have teeth. I’m a dentist.” Marketing done, right?

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4 Steps to Generate New Pest Control Leads Online

A lead, according to Marketo, is “a qualified prospect that is starting to exhibit buying behavior.” For a pest control company, this begins when someone believes they have a termite problem and start to research it, or it could be someone looking up how to identify rodent droppings. In order to become a lead, these people give over their contact information to you, in exchange for something like a “free checklist to determine if you have termites” or a free inspection.

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How to Create Buyer Personas for Small Businesses

Online Marketing for Dentists: What You Need to Know

Every business owner wants to see their business grow, and dentists are no exception. Maybe you are in tiny office and want to move to a large facility, or maybe you hope to open a second practice one day. Either way, you need patients to make these dreams come true. Marketing can help you make these goals a reality.

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How to use LinkedIn for B2B Lead Generation

We’ve all done it. You go about your regular inbound marketing tasks or following up on existing leads, until that random notification lands in your inbox. Once again, you’ve completely ignored one of the easiest, least expensive B2B lead generation channels: LinkedIn.

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Pest Control Marketing: Generating Leads Online

Are you hurting for customers? If your phone has been silent for an uncomfortably long time, it is time to reevaluate your marketing strategy. As a pest control company in this digital age, you have to keep up with the trends to stay ahead of the pack. 81% of consumers conduct online research before they make a purchase, so your business needs to have a great online presence. First impressions are everything online, so if your website is out of date and hard to navigate, or it is near impossible to find your contact info, you are missing out on potential sales!

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4 Pest Control Marketing Ideas to Increase Leads

Pest control companies often rely on word of mouth, print advertisements, yellow pages, or direct mail to get new customers. These techniques may have worked well enough in the past, but these days they just won’t cut it. This is the digital age, and recent research states, “people are spending twice as much time online compared to 10 years ago” and “the average adult internet user claims to spend over 20 hours online per week.” I would say that is a pretty conservative estimate and younger generations probably clock many more hours. With numbers like that, you are missing a huge market by avoiding digital marketing!

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So You Bought a HubSpot Subscription, Now What?

If you’ve been following this blog, you’ve certainly gathered by now that we’re big advocates of using HubSpot to manage and coordinate your content marketing campaign. So perhaps you’ve taken our advice, and have made the first move towards an inbound marketing campaign, and you’ve bought a HubSpot subscription. Or maybe you’ve even started your campaign, but aren’t seeing the kind of results you might have hoped for. Let’s look at a few things you should be doing once you’ve taken the plunge and made the investment in a HubSpot subscription

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