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What are the Necessary Components for Generating Leads Online?

When people look for marketing answers, they always seem to be looking for the same topics. How can I generate leads online? What do I write my blog articles about? How do I market on social media? We see these questions all the time, and if you look around our blog you’ll see we have written a lot of words about them.

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4 Simple Tips for Writing Effective Marketing and Sales Emails

Email is still quite necessary for work and business. Everyone still communicates with their bosses and coworkers via email regularly, and emails are a critical component of inbound marketing. If you’re not using email to reach out to leads and customers, you’re going to miss out on potential leads, which means you’ll miss out on potential sales. And no sale should be left behind.

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3 Unique Online Lead Generation Ideas

Here on our blog, I have a philosophy I like to espouse: never miss out on an opportunity for some marketing. Basically, this is meant to remind marketing professionals or business owners to always think about possible marketing promotions. For instance, we often discuss connecting sales promotions to special events, such as the Super Bowl or a national holiday. It’s not that these are natural marketing opportunities – basically, they just give us an excuse to reach out to customers, followers and site visitors. And it’s helpful to have an excuse, because the modern consumer doesn’t want to be bothered without reason. That’s a fast way to ensure your email unsubscribe rate rises.

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What’s So Great About HubSpot’s Software?

Regular readers of our blog are intimately familiar with HubSpot – probably because we never stop talking about it! I admit, I love to mention all of the great features that come with this marketing automation software. It certainly makes my life much easier. But yes, in the spirit of full disclosure, we are an official HubSpot partner. So the more cynical reader might think, of course they talk up HubSpot. It’s in their best interest.

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3 Reasons Your Content Offers Aren’t Being Downloaded

The inbound marketing formula has one simple equation at the center of it, which is vitally important: visitors view your content as strong and worthwhile, which leads them to download content offers to get more of it. But that download actually causes the visitor to become a lead, and that’s great for us: leads can be called, emailed and sold to. But what if your content offers aren’t getting downloaded?

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How to Get Discovered Online as a Small Business

I’m a frequent user of old sayings and clichés, as any regular reader has probably noticed. I know clichés are supposed to be old and tired, but they exist for a reason – most of the time, because there’s a great deal of truth behind them! So allow me to tell you another of my favorite old sayings – “like finding a needle in a haystack.” Chances are, you’ve heard that one a few times, and it’s very relevant to today’s topic.

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3 Reasons LinkedIn is Important for B2B Marketing

I’m a big fan of Tina Fey, and was a devoted follower of her hit show “30 Rock” throughout its run. The show introduced us to one of the most entertaining characters in recent television history, the charismatic and cunning career capitalist, Jack Donaghy. Played with gravelly-voiced gravitas by Alec Baldwin, Jack was a constant source of hilarious one-liners, such as this one about his rival Devon Banks:

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Online Lead Generation for Business Owners

Owning your own business can often feel like a very thankless and difficult position. For starters, the entire success or failure of your company is sitting squarely on your own shoulders. If your business isn’t making money, the first person who gets the blame is you – after all, who runs this joint?

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