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Why Aren't My Landing Pages Converting?

An Inside Look at Online Lead Generation For Lawyers

There’s one simple fact that’s true throughout the business world, regardless of what type of company you’re running. If you’re going to stay in business, you’re going to need customers. And to get customers, you’re going to need to get a steady flow of leads, only some of whom will actually turn into customers. The legal profession is no exception, though, like every type of business, it has its own unique subtleties and issues.

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4 Mistakes Business Owners Make With Content Marketing

Content marketing continues to be a growing trend in the world of marketing. Recent studies by the Content Marketing Institute reveal that 77% of B2C marketers and a staggering 83% of B2B marketers employ some form of content marketing strategy. But let’s face it. Just as no baseball player hits the ball out of the park every time they step up to bat, not every marketing plan is going to be a success. If you’ve experimented with content marketing, and aren’t seeing the results you were hoping for, it’s probably the result of one of a number of common mistakes. Let’s examine a few of those. 

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4 Reasons Online Lead Generation Works For Dentists Also

It can be quite a challenge for dentists and other healthcare professionals to market themselves. I know, you went to school to study medicine and dentistry, not to be a salesperson. And, to be honest, most people aren’t exactly going to the dentist because they want to be there, so they’re “shopping” for a dentist in a very different way than people shop for a vacation resort or a nice Italian restaurant. Still, you need to keep patients coming through your doors in order to keep your practice running, and online lead generation should not be overlooked. Here are a few reasons why:

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5 Reasons Your Website Conversion Rates Are Abnormally Low

When we talk about websites, most of the discussion tends to focus on traffic. We’re always concerned with how to get traffic to the site through search engine ranking, social media linking, and so on. But once we get visitors to the site, what happens to them? Really, we need to be concerned not just with the number of hits our pages get, but also another factor called website conversion rates.

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How to Establish Trust With Your Leads Generated Online

We all are guilty of having some trust issues in our lives. Whether it’s with loved ones, a significant other, coworkers, our boss, the government or corporations, we’re all a little distrustful of someone or something. But the real issue at hand isn’t so much trust; it’s vulnerability. We have a problem trusting sometimes because it makes us vulnerable, and when we’re vulnerable, we can be harmed.

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3 Marketing Tactics We Can Learn From the Internet’s Most Popular Sites

You know what the internet’s most popular sites are. You don’t know all of them, but you’ve visited at least a few of them, probably in the last week. Heck, maybe even today. Your Facebook news feed and Twitter timeline are populated with links from these sites.

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5 Tweaks You Can Make on Your Landing Pages to Increase Conversion Rates

Conversions are one of the most important parts of the inbound marketing strategy, because that’s where a website visitor goes from being a potential customer to an actual lead. And once we have their contact information as a lead, we can start marketing to them directly on an individual basis, in the hopes of one more conversion: from lead into completed sale. Since sales are the way we make money through inbound marketing, leads are obviously critical to increase revenue.

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