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Why Sales and Marketing Need to Get Along For Continued Business Growth

Sales and marketing sometimes feel like two completely different worlds.

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4 Features the HubSpot CRM Provides You With

We are big fans of the HubSpot CRM for a multitude of reasons (which we’re going to break down for you shortly). But perhaps the best thing about it is that it’s currently free! That’s right: if you’re already a HubSpot subscriber, you get access to their CRM completely free of charge. And if you’ve paid attention to what I write on the blog, you know that being a HubSpot subscriber is a great way to maximize your company’s marketing potential. If you’re a marketing professional, there’s simply no better tool for you right now than HubSpot.

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How to Avoid Letting the Holiday Season Ruin Your Sales Efforts

As far back as I can remember, I have been a big fan of the holiday season. What’s not to like about it? There’s tons of food, plenty of cookies and other treats, presents, family gatherings and pretty lights in neighborhoods all over.

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Lead Nurturing 101: Determining When the Lead is Ready for a Phone Call

As I sat here brainstorming for this blog article, I spent a significant amount of time trying to come up with a good comparison task for lead nurturing. What relatable, common task could I associate with lead nurturing, in order to illustrate my point? And the best I could come up with was dating.

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Why Is My Lead Close Rate So Low?

We’ve talked about Glengarry Glen Ross on this blog before, but it’s such a phenomenal movie about sales, it bears mentioning again. After all, how many movies are actually focused exclusively on sales?

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Making First Contact With A Lead: What To Avoid

We’re always preaching to you on this blog about the value of inbound marketing. So, hopefully you’ve taken our advice, you’ve built a nice website, stocked it with excellent content, and you’re broadcasting the links to your landing pages through a variety of channels. And, if you’re doing it right, you’re enjoying that exciting phase of watching the visitors find their way to your site. But we all know that getting site visitors isn’t your goal. It’s just a step in the process, and what we really want is to convert those visitors into customers.

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Qualifying Your Inbound Leads: What You Need To Find Out

So, you’ve started your inbound marketing campaign. You’ve broadcast a message to your subscribers, and you’ve shared it through all the social media channels. Now you can sit back and watch as a stream of visitors find their way to your website. They download the excellent whitepaper you’ve created, and, in exchange they leave you their email addresses. At this point, you begin to reap the fruits of the first phase of your content marketing campaign: inbound leads. And, if you keep up the effort, the results will snowball. Over time, as your post gets indexed more and more by search engines, yet more visitors will land on your site.

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20 Words Sales Reps Need to Stop Using

Through the years that I’ve spent in the business world, a fair amount of that time has been spent doing sales, and training other sales reps. And one of the points that I simply can’t stress enough to anyone trying to make a sale is a simply adage that we’ve all heard many times: Choose your words carefully.

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