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How Social Media Can Change Your Business

As we move into 2018, it seems difficult to even remember what it was like when our entire culture wasn’t completely immersed in social media. This is true, not just for those who were born or came of age well into the digital era, but for those of us who were around earlier as well. I myself was somewhat reluctantly dragged into the social media world, and mentioned in a blog right here on the Rhino site that it seemed redundant and unnecessary to have yet another way to stay in touch with my friends and family. Yet at this point in time, it seems almost impossible to get by without staying connected to at least one or two social networks.

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How to Use Social Media as a Lead Generation Tool For Your Small Business

Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number increases by 176 million each year. For myself personally, I’m still a little skeptical, and treat the whole thing as sort of a “necessary evil”, at least on a personal level. I don’t really understand why I should need to use a third party system to stay in touch with friends and family members, with whom I already have a half dozen other ways to communicate. 

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Which Social Network Is Best For Establishing My Brand Identity?

There are many facets to a successful marketing campaign. On this blog, we talk a lot about content creation, blogging, and website development. These all are primarily centered around the process of lead generation, nurturing those leads, and converting them into buyers. But there’s so much more to successful marketing. 

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Should A Dentist Outsource His / Her Social Media Marketing Efforts?

If you’re a dentist reading this article, I feel for your frustration. I know you didn’t go through years of dental school to learn how to do social media marketing, or any type of marketing, for that matter. Undoubtedly, your goal was to practice dentistry, and the choices you made were about questions like what type of dental work to focus on, and where to open your practice. I feel pretty confident in my expectation that you didn’t take business classes in college, much less any studies with a focus in marketing, and it wouldn’t surprise me if you have little or no interest in social media. Lots of professionals I know avoid social media like the plague, as they don’t want their personal life to be exposed to their colleagues and clientele.

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Social Media Marketing 101: Do’s and Don’ts

As a business owner, social media marketing should be an essential element of your overall marketing plan. According to Statista, 78 percent of the United States population has some type of social media profile. If you are wondering if people in your target audience use social media, the answer is yes. As you get started with social media marketing, there are a few do’s and don’ts you need to keep in mind.

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Instagram: The Best Marketing Tool For B2C Businesses?

As a prelude to this blog about social media marketing, please allow me to remind the reading audience that I was around, and even involved in sales and marketing, in the days before social networking, or even the internet, for that matter, was a force to be contended with. I was dragged, somewhat reluctantly, into the socials under pressure to connect with old friends, some of them of the “long lost” variety. I’ve since established my personal presence in social space to promote my music projects on Facebook, and my tech blogging on Google+ and Twitter. I use LinkedIn on a daily basis for sales prospecting and recruiting. 

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Pros and Cons of Facebook vs. LinkedIn for B2B Marketing

Marketing on social media has quickly become an essential part of the overall marketing strategy for many business owners. There are multiple social media platforms, but they are not all created equal. For business to business (B2B) marketing, LinkedIn and Facebook are two platforms with marketing options worth considering. LinkedIn and Facebook marketing both have pros and cons. But, before you jump into the specifics of the two networks, there are a few things to remember about social media in general.

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Recipe for Social Media Marketing Success

With new social media platforms debuting all the time, larger audiences engaged online, and increasing traditional advertising costs, it makes sense why more businesses are turning to social media marketing. According to the Social Media Research Center, 78% of Fortune 500 companies use Twitter and 74% use Facebook. Additionally, research from LinkedIn and research firm TNS found that 94% of small businesses use social media as a marketing tool.

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