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Is Social Media Marketing Worthwhile for Your Business?

Social media can seem vapid, conceited, and a waste of time to some people, and maybe they are right. It can be full of empty conversations, unsavory opinions, and constant spam, but there is also another side to it. As a business owner, social media can actually be a marketing tool and platform to promote your company.

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What Social Media Analytics Should You Be Tracking?

Social media can be very overwhelming at times. If you are on several different social websites and aren’t completely familiar with all of them, then you are probably unsure what you should even be looking for in terms of analytics. Perhaps you have a great social media marketing strategy in place, but how can you be sure if you aren’t keeping track of anything? Luckily, there are plenty of ways to measure this data out there.

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What to Do with Buyer Personas After Creating Them

You crafted the perfect buyer personas for your business. Maybe you looked at some of our other blog posts like how to create buyer personas for small businesses or this one on buyer persona research. No matter how you did it, you now have either one or a few tailored personas. The question becomes, what do you do with them now?

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6 Bizarre and Unique Social Media Marketing Strategies

It seems like every business, big and small, uses social media in some form. Some are constantly posting to every known platform from Facebook to Snapchat, while others will occasionally post a new update on Twitter every 6 months. Regardless of your personal opinions about social media, it’s hard to deny its role in marketing, and it’s something every business should consider using. Because of all the benefits, most platforms are extremely crowded, and therefore it can be difficult to stand out from the crowd.

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Why is Your Business Losing Followers on Social Media?

You are working hard to build up your social media presence. You read blog after blog to stay up to date on current techniques and trends. You seem to be doing everything right, yet the number of followers or likes keeps declining! Where did you go wrong? You try to change up your strategy, which works for a week until the numbers begin to fall again. Everything was going so well, and now, no matter what you try, nothing makes a difference.

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Twitter Marketing Lessons from Presidential Election 2016

This presidential election has been a wild ride, and we are still in primary season! Nobody could have predicted the campaigns we have seen so far with the rise of Trump, a seemingly unknown Vermont senator challenging Secretary Clinton, and the massive mudslinging on the Republican debate stage. Another big player in this election has been social media, specifically Twitter. 

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Is Social Media Useful for B2B Companies? (with real world examples)

With all the focus on digital media and social networking these days, your company might be wondering whether it should get involved as well. If you own or work for a B2B company, you probably wonder whether it is even worth your time to explore these ventures. Social media tends to be dominated by individuals and big name B2C brands like Nike, Oreo, Netflix, and Dove. Is there any place for your business, or will you just get lost in the noise?

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How Frequently Should Your Business Post on Social Media?

These days it doesn’t matter whether you are a B2B company or a small business, you should be utilizing social media. If you have never used these sites before it can be very overwhelming and confusing. A common question is: how often should I be posting? There are some accounts that seem to post every second, some haven’t been active for years, some post sporadically, and some are on a strict schedule. How do you know which will work best for your business page? It really depends on so many factors that there is no one answer.

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