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3 Ways to Leverage Your Social Media Following

One of the most popular jobs of the past few years has been Social Media Manager or something similar. Every business knows that a social media presence is vital in 2015, and someone needs to be in charge of all that. But I have an important question for all social media managers out there: what exactly are you planning to do with all of those followers?

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Should Businesses Be Embracing Snapchat?

Your humble author turned 30 this year, which probably sounds pretty darn young to some out there. But to be quite honest, I feel more and more like an old man with every passing day. I think I might have lost all patience for teenagers, I’m tired more often than I used to be, and my idea of a great Friday night is take-out dinner followed by Netflix. For me, 30 is the new 40, apparently.

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4 Things You Need To Know About Facebook To Increase Engagement

As we’ve discussed many times on this blog, it’s important for any business to have a social media presence in today’s world. And as I wrote recently, it’s more important to increase engagement on social media than it is to simply accumulate more followers. There seems to be a lot of confusion as to the exact definition of “engagement”, but the general consensus seems to be that it means getting people to pay attention to, or interact with you.

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Is Facebook Really Going To Have A ‘Dislike’ Button?

We’re always talking about the importance of maintaining a social media presence to stay visible to your followers, and to interact with them. And with close to a billion daily users, Facebook is definitely a channel that we can’t ignore. So, while it’s not entirely clear what are the best metrics to use to judge your success on Facebook, we know that there’s one tool that shows up everywhere on Facebook that gives us some information: the “Like” button. It’s probably the single biggest indicator that we’re connecting with people on Facebook, and that they’re noticing our posts.

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3 Reasons LinkedIn is Important for B2B Marketing

I’m a big fan of Tina Fey, and was a devoted follower of her hit show “30 Rock” throughout its run. The show introduced us to one of the most entertaining characters in recent television history, the charismatic and cunning career capitalist, Jack Donaghy. Played with gravelly-voiced gravitas by Alec Baldwin, Jack was a constant source of hilarious one-liners, such as this one about his rival Devon Banks:

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Why Social Media Engagement Is More Important Than Number Of Followers

We’ve discussed on this blog many times before the importance of businesses establishing a social media presence. It puts a face on your business, and provides a very convenient forum for your customers and potential customers to interact with you. But as far as identifying the best ways to use the social networks as a marketing channel, to a great extent, the jury is still out, because it’s a relatively new platform. As popular and ubiquitous as Facebook is these days, it’s hard to believe that it’s been less than ten years since it opened its doors to the general public.

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3 Ways Football Season Can Increase Your Social Media Engagement

I’m a pretty big sports fan, which means that certain times of the year are just better than others – because of sports. For instance, February is what I like to call “The Least Wonderful Time of the Year.” Football is over, baseball hasn’t started, and all we have are basketball games to keep us entertained until the NCAA Basketball Tournament begins.

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4 Reasons Your Social Media Marketing Efforts Have Stalled

I hate to admit this publicly, but I spend way too much time on social media. Granted, compared to those who are social media obsessed, it’s probably an inconsequential amount of time. But for a 30-something business professional (well, close enough), I waste too many hours on Facebook, Twitter and Instagram every week.

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