I’m a pretty big sports fan, which means that certain times of the year are just better than others – because of sports. For instance, February is what I like to call “The Least Wonderful Time of the Year.” Football is over, baseball hasn’t started, and all we have are basketball games to keep us entertained until the NCAA Basketball ...

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I hate to admit this publicly, but I spend way too much time on social media. Granted, compared to those who are social media obsessed, it’s probably an inconsequential amount of time. But for a 30-something business professional (well, close enough), I waste too many hours on Facebook, Twitter and Instagram every week.

Even though I’m still a relatively new 30-something, sometimes I start to feel pretty old. I see these young whippersnappers with their Nike Elite socks and their
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I’ve been working in marketing for several years, in a variety of functions: I’ve handled social media campaigns, built social media followings from the ground up, worked on marketing emails, written blog articles. Basically, if it has to do with inbound marketing, I’ve probably done it. And in my experience, the absolute hardest thing to ...

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Unless you’ve been living in a vacuum, you must be aware of the importance of e-commerce in today’s economy. Last year, in the week after Thanksgiving, also known as “Cyber Week” to marketers,
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I’m sure that as a business owner, you’ve already invested a ton of time, effort, and expense towards making sure that you’re putting out the best product (or service) that you can, and at the right price. But let’s be honest. In today’s world, it’s not always enough to do a great job, even if you’re the best at what you do, ...

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If you’ve been following our blog, you know that we here at Rhino are fans of LinkedIn, and we’ve said before that it’s the best social network for ...

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Social media is a strange phenomenon in today’s world. On the one hand, it can appear as a morass of photos of cats, posts about what your friends ate for lunch today, and celebrity gossip. But on the other hand, lots of businesses are, in fact, achieving success through social media marketing. But if you have found it frustrating to try ...

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