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Outsourcing Your Website Content Creation And Management

Since you’re reading this blog, I’m guessing that you already are thinking about content marketing. Perhaps you’ve already begun a content marketing campaign. If you haven’t, what are you waiting for? Content marketing is an essential part of any business’ marketing strategy in this day and age, and is currently being incorporated by more than 80% of B2B marketers and more than 70% of B2C marketers into their overall marketing strategies.

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The Key Components Of Our “SMART Sales Website™” Solution

In the early days of the web, it was something of an accomplishment and a distinction to even have a website for your business. Later, as commercial websites became more commonplace for businesses of all sizes, it was great to have a website that was basically a glorified brochure for your company. In today’s highly competitive world, however, “brochureware” sites are no longer adequate. You need a website that actually increase your business. Our SMART Sales Website™ is just the solution you need.

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3 Things You Need To Incorporate In Your 2016 Website Redesign

In 2016, just about every business I can think of has a website. However things change very, very quickly in the wild world of the web, so much so that even websites that were built only a couple of years ago may look outdated by now. Or, they may lack functionality that is now commonplace. While it’s easy to make changes to your website content or to tweak some simple design elements, sometimes it’s necessary to do a complete website redesign. When you’re ready to do a total overhaul of your site, these are a few elements that we don’t think you should leave out this time:

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Website Design Trends for 2016

Are you considering redesigning your website or adding a few updates? If so, there are several website design trends for 2016 that you should consider incorporating into your redesign. A website with up-to-date and relevant design is much more likely to capture the attention (and ultimately the business) of visitors than one that is outdated. You want your design to encourage visitors to continue exploring your site and what your business has to offer. Below are a few of the website design trends for 2016.

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Does Local SEO Impact Your Small Business?

If you recently opened up a small business, congratulations! Now the real work begins. After you get things going, start serving customers, and making a profit, you will probably begin to wonder how you can market your business to help it grow. You might consider advertising in magazines or on television, or you might want to buy ads on Google. These are all valid ideas, and they will likely work to a certain extent. However, if you want long-term success and continued growth, you should consider local search engine optimization (SEO).

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How to Build a Dental Website That Will Increase New Patients

Bringing in new patients should be the ultimate goal of your website. It shouldn’t be just an informational, static page that tells visitors where to find your office and what number to call to make an appointment. Although that information is extremely important, your website should be selling your practice as the best choice and convincing visitors to become patients. Designing a functional website allows your dental practice the opportunity to grow your patient list even when your office doors are closed. Overall, your site’s primary function is driving sales. 

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Incorporating Case Studies Into Your Website Redesign

Case studies have been a valuable marketing tool for generations, and have sometimes been referred to as a “salesman’s best friend”. Traditionally, buyers like to hear stories from other satisfied customers who they can relate to. These are typically more more reassuring than even the best pitch from a salesperson, whose integrity and intentions may be in question.

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3 Reasons Your Dental Practice Needs to Redesign Its Website

Your website is often a person’s first interaction with your brand. If your homepage is difficult to navigate, messy, and just overall unpleasing to look at, you could be losing potential customers. According to Inspired Mag, users form an opinion of your site in .05 seconds once your page loads, and 88% of users are less likely to return if they had a bad experience. Dental websites often suffer from poor design and optimization. If you haven’t changed your website since you opened your practice in 1998, it is time! Don’t let your website be the reason for a decline in business. Here are three reasons why you should start a redesign today.

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