It doesn’t seem all that long ago, to many of us, that websites were a novelty. Back in the 1990’s, there weren’t even very many companies who had their own websites. Most of the exciting stuff in the earliest days of the web was found on sites belonging to government agencies (in the .gov high level domain) and college sites (in the .edu ...

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Since you’re reading this blog, I’m guessing that you already are thinking about content marketing. Perhaps you’ve already begun a content marketing campaign. If you haven’t, what are you waiting for? Content marketing is an essential part of any business’ marketing strategy in this day and age, and is currently being incorporated by
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In the early days of the web, it was something of an accomplishment and a distinction to even have a website for your business. Later, as commercial websites became more commonplace for businesses of all sizes, it was great to have a website that was basically a glorified brochure for your company. In today’s highly competitive world, ...

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In 2016, just about every business I can think of has a website. However things change very, very quickly in the wild world of the web, so much so that even websites that were built only a couple of years ago may look outdated by now. Or, they may lack functionality that is now commonplace. While it’s easy to make changes to your website ...

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Are you considering redesigning your website or adding a few updates? If so, there are several website design trends for 2016 that you should consider incorporating into your redesign. A website with up-to-date and relevant design is much ...

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If you recently opened up a small business, congratulations! Now the real work begins. After you get things going, start serving customers, and making a profit, you will probably begin to wonder how you can market your business to help it grow. You might consider advertising in magazines or on television, or you might want to buy ads on ...

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Bringing in new patients should be the ultimate goal of your website. It shouldn’t be just an informational, static page that tells visitors where to find your office and what number to call to make an appointment. Although that information is extremely important, your website should be selling your practice as the best choice and ...

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Case studies have been a valuable marketing tool for generations, and have sometimes been referred to as a “salesman’s best friend”. Traditionally, buyers like to hear stories from other satisfied customers who they can relate to. These are ...

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