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6 Features Your Website Home Page Definitely Needs

A website home page is like your online store front: its appearance will dictate how customers view your business. If you want them to have a favorable view of your company, then you’d better include these six features:

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Planning A Modern Website Redesign: 4 Things To Know

Nothing lasts forever, and that’s especially true in the hyper-paced evolution of the World Wide Web. Do you remember what some of the earliest versions of some popular websites looked like? I like to look at the Wayback Machine on archive.org to take another look back at some of those sites, many of which seemed so modern and cutting edge not so long ago. It always amazes me to see how outdated and archaic those designs have become in a relatively short period of time.

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Why Google Is Placing So Much Emphasis On Responsive Websites

If you’re a webmaster, web developer, or are involved in internet-based marketing, you have no doubt heard of “Mobilegeddon” by now. For those readers who haven’t been following the news, this refers to Google’s latest update to its search algorithm, which has been in effect since April 21st. The name “Mobilegeddon” contains two clues about the nature of this update, and the effect it was expected to have. Google now gives higher ranking to responsive (mobile-friendly) websites, and this was expected to have a cataclysmic effects on much of the web. 

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4 Marketing Analytics To Measure Your Website’s Performance

You’ve made the effort, and the financial investment, and put up what you think should be a top-notch website to market your business. And like all business owners, you’re concerned about your ROI: return on investment. And if you’ve spent some time researching and discussing business websites, you’re hearing a lot of talk about analytics. 

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4 Ways to Create a Business Website That People Want to Visit

Creating a business website is a unique challenge in the modern world. There are so many goals that people want to accomplish – create value, interest the customer, provide contact information, generate leads – while at the same time presenting a smart, attractive website that visitors enjoy spending time on. As you can imagine, that can be quite a tall order.

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Does Your Website Design Actually Impact Conversion Rates?

Website design is always a popular topic of conversation in the business world. This ever-changing field is a source of constant debate and research. Every business wants to create the perfect website, but everyone has a different definition of what that is. And what works for one business may not work for another, because no two companies share the exact same audience.

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How to Build a Website that Creates Value for Visitors

I spend a vast majority of my day online, and it’s been that way for quite a while. When I’m at work, I’m communicating with managers and coworkers online, and using the internet to research the extremely informative and fascinating blog articles you see here. And when I’m off the clock, I often surf the web for my own enjoyment, or interact with friends and family via social media. And in all that time I’ve spent on the World Wide Web, I’ve encountered my fair share of dud websites.

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6 Website Redesign Terms Every Business Owner Needs To Know

So, your business has had a website for a while. But it’s 2015, and we all know the game has changed since you put those first pages up there, and it’s time for a new version of your site. Before you start talking to developers and designers, you’ll want to familiarize yourself with some of these website redesign terms, so you’re not drowning in a sea of current jargon. Understanding these terms will also give you a clearer picture of what your priorities should be when you build the next iteration of your website.

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