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Why HubSpot's COS is a Business Owner's Best Friend

Posted by Celeste Aslanyants on Tuesday, July 1, 2014

Topics: Inbound Marketing

hubspots-cos-business-owners-best-friendWhen you set out to begin building a strong online presence for your business, it can be a bit overwhelming to know where to begin. There are a million different tools available to help you manage your online efforts, and knowing what to choose can be tricky. While there are many online platforms available, choosing Hubspot’s content optimization system is the wise choice to help your business deliver a personalized experience for your consumers. Keep reading to find out why Hubspot’s COS is the right choice for you.

One of the most notable things about the Hubspot COS is that it was built using responsive design. What this means is that you will be able to access your account from any device, any time. Whether that may be your laptop, mobile phone, iPad, or desktop, you can log in and take a look. This gives you the freedom to manage your account on the go. That option often isn’t there with other management systems.

Another benefit of the Hubspot COS is the fact that it is a completely integrated inbound marketing platform. You have the ability to manage all of the different tools you use in one convenient location. This also provides a seamless experience for your target consumers. Everything from your website efforts, to your email marketing, to your social posts are managed in one place.

Through the COS you can create integrated landing pages that easily convert your visitors into leads. These landing pages can be built within minutes, no need for any coding expertise whatsoever. You can create a blog that is optimized for mobile, search and social, that includes built in SEO tools that will help improve your blog posts rankings in the search engine results. You can create your entire website, a website that easily adapts to different viewers and devices. As you can see, there isn’t much that the Hubspot COS doesn’t do.

With other systems, you don’t get the chance to dive in and track the results of your efforts. Oftentimes, you are relying on your sales rep to inform you of your progress. With Hubspot, you can log in to your very own, easy to navigate portal and see exactly how well your inbound marketing efforts are doing. The COS puts all of the power in your hands, and allows you to be as involved as you would like to be.

Taking advantage of the Hubspot COS is the natural choice for any business owner who likes to see the details of how well their investments are paying off. Rather than relying on the stories of others, you are able to see the honest results in black and white. To get a much more in depth look on inbound marketing, download our free eBook "How Inbound Marketing Drives Real Results".

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