We have seen first-hand how inbound marketing can transform a business. In 2006, our partner and inspiration, HubSpot, created a methodology that would forever change the world of marketing.
Inbound marketing is a highly-effective marketing method that leverages personalized content that focuses on attracting quality prospects to your company, converts that traffic into leads and ultimately closes them as customers. This effective blend of content marketing tactics aligns your website and content channels with your ideal customer (buyer personas) that naturally brings prospects to your website. As an end result, you’ll build a dream customer client base.
Based upon information supplied by Search Engine Journal, leads that come from inbound marketing costs 60% less than those leads that come from outbound advertising. In other reports from sources like HubSpot and Marketing Profs, the cost per lead of inbound vs. outbound shows inbound costing 61% less.
With the myriad of inbound and outbound tactics available to marketers today, and the rapidly evolving state of marketing best practices, our Online Onboarding Workshop(s) ensures that as your marketing partner we fully understand your business, and we are pro-actively offering you ROI-driven solutions to grow your company.
The understanding that comes from this workshop will ensure that your digital presence – everything from your website, your blog, your social media efforts, and your email marketing campaigns – works together to become your best performing salesperson.
Starting with your business goals and working through the sales funnel, we will ensure that you successfully deliver on these goals. Together we will review the current marketing tactics you are using and align your marketing efforts, mapping them back to your goals. This will include our recommendations for your website construction and functionality. Following the workshop we will provide buyer personas and key engagement mechanisms to maximize your website’s value and begin sales funnel engagement to all important audiences, including cross-selling / upselling existing clients, as well as attracting and nurturing net new business.
The Online Onboarding will include: