Google and most other search engines offer a host of search engine marketing products to allow you to buy space in front of prospective clients. This allows business owners (advetisers) to promote their website and content by increasing their visability in search engine results. Different products include pay per click ads, things like Google Adwords. There are also banner ads, re-targeting plans, video search ads, product listing ads and many other products you may purchase to drive potential customers to your website.
The days of advertising through traditional methods like print ads and billboards are fading into the past. When today’s consumers look for information, they start with a web search. At that moment they’re in “hunt mode.” They’re actively looking for something, and are in a unique state in which they’re ready to absorb information and act on it. The basic concept of SEM is to make sure that you’re in their line of vision when they perform that search. Search Engine Marketing allows you to buy your way in front of those hunters as well as to re-target them to further your chances of a lead and conversion.
Old school methods of marketing intrudes on its target audience. It interrupts what they’re doing and demands their attention. In the modern world, we’ve learned to filter and ignore these ads and cold calls. SEM, on the other hand offers a completely different solution. It allows them to find you, by being there at the very moment when they’re looking. For this reason, some people refer to SEM as “just-in-time marketing.”
Most people’s lifestyles are busy, and they have no time and little tolerance for advertisements and marketing methods that demand their attention. But SEM works in exactly the opposite way. Your prospective customers select your links and content from the list of results they see. But more importantly, they chose the search query that gets your content in front of them.
We at Rhino have worked successfully with businesses in every industry, and we’ll work with you to identify the needs and the “pain points” of your target buyer persona. With an understanding of what they’re looking for, we’ll show you how SEM can catch them as they’re on the hunt, and lead them right to your door.