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The Beginner’s Guide to CRM

“Customer relationship management” can sound intimidating to small- and mid-sized businesses with only a handful of customers. But at some point, the organization will need to implement a customer contact management system that’s more organized and streamlined than a mass of spreadsheets.

The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more efficiently and effectively interact with prospects or customers. In this eBook, we'll walk you through:

  • What is a CRM?
  • Which companies use a CRM?
  • The benefits of a CRM
  • Must-have CRM features

To download, complete the form to the right!

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