In marketing, it’s critical to understand how the modern consumer operates. After all, what is it that we’re trying to do in our marketing efforts? We’re trying to appeal to the consumer so that they might consider doing business with us. We have to study them, survey them and ultimately do everything in our power to try to figure them ...

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In the social media age, the world is full of self-promoters – everyone has a product, a business, or just a brand that they want to promote. Some of the most reviled figures in America (Kim Kardashian, Paris Hilton, Justin Bieber) still lead off entertainment and news shows because of one huge factor: their ability to self-promote. ...

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Your sales and marketing teams are like the shortstop and second baseman on a baseball team: they operate independently but have the same goal in mind, and when they work in tandem, great things can happen. The problem is, they can also butt heads from time to time.

For most of the 20^th century, if you wanted to market your business, you had very limited options: print advertisements, television or radio. But even then, television and radio could be very expensive, so most businesses resorted to
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A business website has many functions and features, and there are many qualities it should have. It should be nice to look at, but not too busy. It should represent your company well. But in the end, your website has one job and one job only:
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One of the features every business website should have is a blog. It has multiple benefits, such as: it allows you to showcase your business’ expertise in your field; it builds up credibility in a potential customer’s mind; and most importantly, it helps bring visitors to you.

Here at Rhino, marketing is all we do. We not only handle marketing for our various clients, we also discuss it, read about it and think about it constantly. You might say we’re a little obsessed!

As marketers, it can be difficult to judge how often you should promote your business and products/services. If you don’t do enough of it, you aren’t doing your job well; but if you do too much, you can annoy potential customers or negatively impact your image. It’s a very fine line to walk.