There’s a harsh reality you have to face when it comes to sales emails: no one wants to receive them. When you checked your email this morning, you probably received at least one sales email, and you probably ignored it. When it comes to ...

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Inbound marketing has many different parts – email, blogs, content offers – but one of the most critical is social media. In fact, social media is a very important part of any modern marketing strategy, because social ...

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Do you ever get picture text messages? Do you wish those picture messages would only appear visible for 10 seconds (or less), then suddenly disappear forever?

If I asked you to name the hottest social media site for your business, which one would you choose? Probably Facebook, and for good reason – the behemoth continues to grow and shows no signs of slowing. Or perhaps you would choose Twitter; you can’t watch a TV show, sporting event or movie trailer without seeing an accompanying Twitter ...

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Sales and inbound marketing are all about leads. Sometimes, you get lucky and a consumer comes right to your business and tells you exactly what they want, without any effort on your part. But that’s not really sales, is it? That’s more like just purchasing. If you needed toilet paper and went to the store to buy it, you weren’t a lead; ...

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In order to implement a solid and successful content marketing strategy, it’s important to have a streamlined and effective website. If your business is transitioning to content marketing for the first time, or your website hasn’t been updated ...

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One of the critical components of inbound marketing is the identification and use of keywords that are prominent in your business’ field/market. Because inbound marketing is all about attracting the customer to your website, you need to use keywords that are likely to be included in Google searches related to your field – this is what ...

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Keeping a relevant and regularly updated blog is one of the cornerstones of a good inbound marketing strategy. Not only does it allow you to showcase your expertise in your field, it also attracts potential customers to your site and exhibits the value of your content.