Inbound marketing is the fastest-growing marketing strategy in the business world. In fact, it might be the most popular digital marketing tactic in use today, and for good reason: it’s dynamic, successful and cost-effective. But it also ...

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Content marketing for B2B businesses has been on the rise for years – a recent report by the Content Marketing Institute found that 93 percent of B2B companies are using content marketing. And why shouldn’t they ...

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We’ve covered the continual demise of the print yellow pages on this blog, with both anecdotal and statistical evidence. If you’re not convinced that yellow pages print advertising is an ineffective investment by now, ...

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Most business, especially those that have subscription or membership products/services, are concerned with their churn rate – the number of customers they lose as time passes. You may not think that has much to do with inbound marketing, but it actually involves one of its key components.

You’ve decided to embrace inbound marketing and are starting a blog for your business; excellent! This is a tremendous first step. But as you sit down at the keyboard to start typing away, you’re probably wondering: exactly how many of these blogs am I going to have to write before we start seeing some organic results? Well…

Let’s be honest: nobody likes sales emails. Have you ever been excited to see a sales email appear in your inbox? Probably not. Unfortunately, they are a very necessary part of a successful modern day marketing strategy.

The open rates on sales emails are never going to be astronomical; that’s just the nature of the business. But ...

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So you want to optimize your website for inbound marketing – we’re happy to hear it. We are true believers of inbound marketing and the results it can bring for your business. Your website is going to be the focal point for your inbound marketing plan, because you’re going to create keyword-laden content that will attract visitors to your ...

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If your business is still investing in yellow pages advertising, there could be a few reasons why: maybe there’s a long-standing relationship with the yellow pages, or perhaps you’re just unaware of the alternatives. But you’re probably not sticking with them because you’re getting great results – the yellow pages have been producing ...

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