When implemented properly, content marketing is both cost-effective and highly effective at generating leads. Maybe that’s why 93 percent of B2B companies are using some form of content marketing today – and that number is up ...

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The holidays are a wonderful time of year, where friends and family get together to eat big meals and exchange gifts. But it’s not always a great time for employees. Business is usually slow, and offices are often half-empty as employees seize the opportunity to take vacation time. To help keep your employees’ spirits up, consider these ...

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In the past, marketing was easy: you buy a big yellow pages ad, maybe pay for a couple of radio or TV commercials, and you call it a day. After all, choices for consumers were extremely limited: you want to find a business or service? You check the yellow pages. The end. Want to wind down and watch some TV? You have three whole networks to ...

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So you’re considering hiring a content marketing agency – first of all, congratulations! Content marketing is one of the fastest-growing marketing strategies for a reason: it’s affordable, effective and dynamic. ...

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If you own a business, whenever you make an investment, it’s important to analyze your ROI: Return On Investment. That way, you can measure how effectively you’re spending your money. Successful businesses always have ...

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Content marketing has quickly become the most popular marketing strategy used by businesses today. Taking advantage of the dominance of the internet, content marketing attracts potential customers from all over ...

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Social media is an important part of a solid inbound marketing strategy. In today’s world, hundreds of millions of people use some form of social media every single day; if you’re not taking advantage of the platform to advance your marketing goals, you’re missing out on a tremendous opportunity.

Content marketing is an exciting and effective strategy that can really jumpstart your business. It provides ample qualified leads and allows for creativity and adaptability in your marketing campaigns. However, it can also be very challenging to implement on your own. A content marketing agency can really help you get your marketing off ...

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