It happened again before you realized it, even more quickly than last year: the holidays are suddenly here. Aside from being a time for football, warm clothes and eating way too much, the holidays are also an excellent occasion for sending out sales emails.

Social media is all around us these days. You can’t watch a football game or a new episode of your favorite show without being bombarded by hashtags, and millions of Americans are constantly updating their Facebook pages, Twitter accounts and posting photos to Instagram. The social media domination might make you feel hesitant to get ...

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If you’re still doing business with the yellow pages, it’s likely not your decision: many yellow pages customers have long-standing relationships with them, so it’s probably your boss that wants to continue advertising there. But by now, even your boss probably realizes the print yellow pages are going the way of the dinosaur; usage is ...

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Calls to action are an important part of a solid inbound marketing strategy. They are meant to inspire your website visitors to do exactly as the name implies: take ...

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The yellow pages are dead. You know it, I know it, everybody knows it. When was the last time you pulled out that big yellow tome and actually looked up a business or service? I’d bet it wasn’t this year; heck, it probably wasn’t even this decade.

One of the principal tenets of content marketing is the idea of “attraction.” No, we’re not talking about how good-looking you are; we’re talking about attracting customers to your website. You attract them through the use of appealing content.

Content marketing has become one of the most widely used marketing strategies in the modern business world: according to the Content Marketing Institute, 93 percent of B2B companies are now using some form of ...

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If you’re still advertising with the yellow pages, you probably have a long-standing relationship with them. You’ve spent years signing those 12-month agreements, paying hefty fees for an ad in that big book. But now, in the digital age, you might be wondering why you’re still doing it – does anyone actually use the yellow pages anymore? ...

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