In the age of internet dominance, you need a digital marketing strategy if you want to compete. And the most popular digital marketing strategy in the business world is content marketing. Here are five reasons why:

If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing ...

Read More

When you’re in the B2C arena, marketing and advertising are a huge factor in the success of your business. As great as your products or services may be, you’re not going to make sales unless people know about them.

One of the most critical aspects of a modern business is a functional and optimized website. Customers expect virtually every business to have a website today, but simply providing a URL isn’t enough. Your website should be streamlined and easy to use, to ensure that customers have a pleasant experience whenever they visit.

The internet age has allowed people to communicate like never before, from all over the world in the blink of an eye; people can interact with others from the safety of their own homes. The anonymity of internet communication has emboldened many to speak out – sometimes positively, sometimes negatively. 

Halloween is a time for fun costumes, trick or treating and hearing “Monster Mash” and “Thriller” on the radio. But why can’t it also be a time for good marketing?

There was a time, not so many years ago, when a great big yellow book was the key to the local business world. If you wanted to locate a nearby business or service, you had no choice but to consult the yellow pages. But this was a time before the mighty Google, before the smartphone, before the internet became a part of our daily lives.

Stop me if you’ve heard this one before: you’re speaking to the owner of your business, extolling the virtues of digital marketing, such as blogging or social media. But instead of listening intently, their eyes seem to glaze over. And at the end of the conversation, instead of agreeing to give it a shot, they decide to pass.