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4 KPIs Every Dentist Should Know About Their Practice

All of the healthcare providers I’ve known personally have gone into their chosen fields either because of their drive to help people, or a love for science and medicine. In most cases, it’s probably a combination of the two. I don’t think I’ve ever met a doctor or a dentist who did what they do because it seemed like a great business ...

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Pest Control Marketing Strategies That Will Increase Your Leads and Customers

As the owner of a pest control company, you want to help people who are having trouble with pests in their homes or businesses. But, in order to meet that goal, those people must know that your company exists. That is where marketing ...

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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely ...

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An Inside Look At Modern Consumer Behavior for Retail Marketing

Advances in technology over the past decade or two have created a new world of shopping, and we can only expect this to continue to evolve in the coming years. Twenty years ago, we were barely beginning to imagine the possibilities of finding information online. Who would have thought that we’d be ordering products with just a couple of ...

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The Dos and Don'ts of Managing Your Online Reviews

Managing your online reviews is a critical component of establishing a positive online presence. Whether it be Yelp, Facebook, or Google+, it is important to stay on top of what people are saying about your business. And yes, that means acknowledging the negative reviews.

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Is Video Marketing the Right Choice for Your Company?

Videos are an extremely popular part of the Internet. It seems like my Facebook feed is now dominated by video clips. Additionally, Twitter videos are touted as better for engagement, and other social platforms push video capabilities as well. YouTube is often regarded as the 2nd largest search engine on the Web, even though it ...

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Why You Should Outsource Your Marketing

If you are a small to medium sized business, you know the importance of budgeting and saving. Your main focus is your product or service, so you don’t have as much time or money to spend on the extras as a bigger business. Maybe you handle all the marketing yourself, or maybe one of your staff members does it in addition to their normal ...

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The Most Common Lies Marketers Will Tell You

If you are searching for a marketing agency to help grow your business, you have no doubt seen the thousands of companies out trying to catch your attention. It can be incredibly difficult to distinguish one from the other, especially if you have no experience in the marketing world. All of us seem like good choices. Most of us have ...

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