Google Tools for Pest Control
We can help you maximize the power of Google by using all of the marketing tools offered.
Google provides pest control owners with a suite of marketing tools designed to help you grow your business
How to Make Friends With Google
At Rhino Pest Control Marketing, we have a fundamental belief that utilizing Google tools and connecting them to your website and other online assets pays dividends in local search results and SEO. It is very important that you understand these tools and that they are part of your general weekly work routine. By engaging with Google and sharing updates, pictures, company information, etc. Google will, in turn, reward you with support in the way of organic and paid local search results. Below are a few examples of the Google tools that we use on a daily basis for our pest control clients. Take a look, and always remember, if you ever need to ask a question or need some support understanding how to incorporate these tools into your daily work routine, just contact us.
Google My Business is now Google Business Profile
Google Business Profile for Pest Control
For a very long time, the primary way a local pest control company would take advantage of Google tools was by creating a Google My Business account. Recently, Google has changed GMB to Google Business Profile.
Your Google Business Profile has always been important because it's often the first thing your customers notice when they search for your business. Here are a few of the most important benefits to give you an idea of why you should optimize your Google Business Profile account:
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- Google Business Profile has Google Maps integration, which makes it easier for your business to be found on the world's most widely used mobile map and directions app.
- Direct messaging optionality — customers can send messages directly to your company phone or email via the Google Business Profile interface.
- Customer reviews are displayed on your Google Business Profile, giving your business social credibility that rivals Yelp or Trustpilot.
- Plus, the relative decline of crowd-sourced review apps, like Yelp, has helped propel Google Business Profile to new heights. More often than not, we find that customers are using GBP to source opinions and reviews of a business over other platforms, so it helps to keep your Google Business Profile active and well-populated.
Google Search Console for Pest Control
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. It is a great tool, and we strongly recommend that you incorporate it into your arsenal of Google tools and learn how to use it.
Search Console is a free tool from Google that can help anyone with a website understand how they are performing on Google Search and what they can do to improve their appearance on searches to bring more relevant traffic to their website.
Search Console provides information on how Google crawls, indexes, and serves websites. This can help website owners monitor and optimize Search performance. At RPCM we use GSC on all of our accounts to ensure that we are staying abreast of a particular site’s online performance.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- Google Business Profile has Google Maps integration, which makes it easier for your business to be found on the world's most widely used mobile map and directions app.
- Direct messaging optionality — customers can send messages directly to your company phone or email via the Google Business Profile interface.
- Customer reviews are displayed on your Google Business Profile, giving your business social credibility that rivals Yelp or Trustpilot.
- Plus, the relative decline of crowd-sourced review apps, like Yelp, has helped propel Google Business Profile to new heights. More often than not, we find that customers are using GBP to source opinions and reviews of a business over other platforms, so it helps to keep your Google Business Profile active and well-populated.
Google Workspace (formerly G Suite)
Google Workspace for Pest Control
Google Workspace (formerly G Suite) is the counterpart to Microsoft 365. It provides you with a domain email address that is tied to Gmail and provides the plethora of Google apps that can really help you and your office staff communicate effectively with customers and prospects alike.
Google Workspace plans provide a custom email for your business and include collaborations with tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more. All of these tools can provide useful day-to-day work processes in your pest control office.
Rhino can assist you in the set-up of your Google Workspace account and with the inter-office emails for you, your office staff and technician team.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- Google Business Profile has Google Maps integration, which makes it easier for your business to be found on the world's most widely used mobile map and directions app.
- Direct messaging optionality — customers can send messages directly to your company phone or email via the Google Business Profile interface.
- Customer reviews are displayed on your Google Business Profile, giving your business social credibility that rivals Yelp or Trustpilot.
- Plus, the relative decline of crowd-sourced review apps, like Yelp, has helped propel Google Business Profile to new heights. More often than not, we find that customers are using GBP to source opinions and reviews of a business over other platforms, so it helps to keep your Google Business Profile active and well-populated.
Google Ads for Pest Control
Google Ads is not a free tool, but if you choose to advertise, it is a powerful way to achieve local search indexes at the top of search pages while you work towards gaining organic dominance. You can still set up your campaigns based on target pests and seasonal promotions and turn them on and off as your needs dictate.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- Google Business Profile has Google Maps integration, which makes it easier for your business to be found on the world's most widely used mobile map and directions app.
- Direct messaging optionality — customers can send messages directly to your company phone or email via the Google Business Profile interface.
- Customer reviews are displayed on your Google Business Profile, giving your business social credibility that rivals Yelp or Trustpilot.
- Plus, the relative decline of crowd-sourced review apps, like Yelp, has helped propel Google Business Profile to new heights. More often than not, we find that customers are using GBP to source opinions and reviews of a business over other platforms, so it helps to keep your Google Business Profile active and well-populated.
Google Local Service Ads for Pest Control
Google Local Service Ads for Pest Control
At Rhino, we have seen great success with our customers who use Google Local Service Ads and their abilities to track all activity and ROI. Some of the best features are:
- Easy to set up and start receiving quality leads
- Ability to appeal charges for non leads & sales calls
- Dashboard to track all activity, charges, and credits
- Tracks all calls and messages requesting service
- Provides definitive sales results and ROI
- Can change settings for service locations and target pests
- Sends review requests after job completed
There are a great many things that a top-notch pest control company needs to do to get in Google's good graces. It starts with many of the Google Tools that are available for use. Now you may find yourself saying, "I don't have time or interest in learning how to use Google Tools!"
Pest Control and Google Tools
Google oversees search indexing and the search results they want searchers to see. It’s reasonable that we want to be in good standings with Google so that when prospective pest control customers are seeking out a pest control company, Google will give us the nod.
On this page, we have intentionally left out Google Analytics. It is a very important tool, and you should absolutely have it installed. However, for the average pest control owner, using Google Business Profile insights along with Google Search Console performance updates, you will have enough to keep your mind busy.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- A completed Google Business Profile can single handedly improve a business's local SEO ranking.
- Google Business Profile has Google Maps integration, which makes it easier for your business to be found on the world's most widely used mobile map and directions app.
- Direct messaging optionality — customers can send messages directly to your company phone or email via the Google Business Profile interface.
- Customer reviews are displayed on your Google Business Profile, giving your business social credibility that rivals Yelp or Trustpilot.
- Plus, the relative decline of crowd-sourced review apps, like Yelp, has helped propel Google Business Profile to new heights. More often than not, we find that customers are using GBP to source opinions and reviews of a business over other platforms, so it helps to keep your Google Business Profile active and well-populated.
There are a great many things that a top-notch pest control company needs to do to get in Google's good graces. It starts with many of the Google Tools that are available for use. Now you may find yourself saying, "I don't have time or interest in learning how to use Google Tools!"
That's okay! I'm sure it’s for the same reasons new pest control prospects call you to handle their cockroach problems. They don't want to do it! In both cases, there are problems, and something needs to be done. It's not responsible to just ignore it and hope for the best.
If you would like to discuss the best ways to get going with Google, Google Tools and a solid gameplan created just for you and your company in your market area, give us a call (866) 661-4107.
How to Grow Your Pest Control Company Using Google Tools
We created this guide to help pest control owners get started with all of the tools Google has to offer on their own.
