Social Media Marketing for Pest Control

Using Social Media to Drive Customer Awareness and Engagement

You’ve taken the first step and created an account. Now comes the big question–WHAT DO I POST?! Keep in mind your goal should be to engage your target audience, not just promote your business to them. Here are 3 types of content that perform well organically:

Videos–While this might seem like the most intimidating content to create, social media platforms make it very easy to record and edit your videos right from your device. They don’t have to be long–aim for 30 to 60 seconds. You can show your techs out in the field working, providing exceptional customer service and eliminating pesky critters. Showcase what makes your company unique, and you will see results. Videos get more exposure and generate more engagement than any other content type. Plus, once you have a video created, you can use it to reach different audiences across multiple platforms.

How To’s–Become a resource for your local community. Your audience will turn to your social media page for advice if they see you as a subject matter expert. Educate homeowners on how to prevent pest issues and advise them on ways they can deal with small issues on their own. This will also give you the opportunity to point out when it’s time to turn to a professional for help.

Testimonials & Reviews–You just finished a job and have a happy customer, so make sure everyone knows about it! Ask your customer to record a video testimonial, or take a photo of them smiling and post their review. Social media is all about connecting with your audience on an individual level. This is a great way to build trust, establish credibility and influence the purchasing decisions of future customers.

If your social media presence is weak, your company is losing business. According to online review statistics, 95% of consumers read reviews before making a purchase. Customers are constantly looking for insights into which companies are trustworthy and social media is an excellent tool to promote your business and quality of work.

Active engagement creates a credible reputation online for your pest control business. Social media users like to engage with local brands and leave reviews describing their experience. By responding to reviews and engaging with customers on sites like Facebook, you are building a positive online reputation.

Consistency is key in social media marketing. You need to find a balance in the type of content and frequency you post. You want to share relevant information to your audience in an authentic voice. Make sure you reply to comments and direct messages, so you can build a relationship with your audience.

Your goals on social media should be to attract customers, get customer feedback and build customer loyalty. It’s not the source for selling your products and services to every one of your followers. However, it can be a tool for generating and nurturing leads, so when they need to hire a pest control provider, they know exactly where to turn. You want your audience to be aware of your brand and services and to consider you the go-to pest control servicer in your local market.

Monitoring your social media performance is essential to successfully generating leads on social media. It’s not just about the number of “likes” on your post. To get a clear understanding of how your business is performing on social media and create the best online presence possible, there are some key success metrics you should track.

Reach is the number of people that have seen your post. You can compare how many followers versus non-followers have seen it. The more non-followers that have seen your post, the more likely it is that it’s being shared or doing well with the site’s algorithms.

You can also track impressions, which is the number of times users saw your post. This number can be higher than reach, which indicates users are viewing your post more than once.

Engagement rate is also important on social media. This measures your viewers’ reactions, comments and shares. It’s important to consider which type of content you’re posting has the highest engagement rate, so you can produce additional similar material.

You don’t have to figure all of this out on your own with spreadsheets though. There are several marketing automation software programs like HubSpot, Sendible, Hootsuite, etc. that allow you to monitor and track all of your important social media efforts in one central location.

Everything we’ve discussed so far can be done with just the investment of your time. So is it worth paying for ads or sponsored posts on social media? The answer is 100% YES. When done correctly, running paid pest control ads on social media sites like Facebook will enhance your online lead generation efforts.

A successful paid advertising campaign always starts with targeting the right audience and remaining hyper-focused on what you are promoting. For example: You run a campaign on mosquito control at the beginning of summer to create awareness of the program and get as many people as you can signed up for it. You target this message to an audience that meets your demographics, age, location, or even ads they’ve clicked on such as citronella candles. WHERE you are sending these social media users after they click on the ad for your program is just as important. You need to have a landing page built and optimized to either generate a call or with a form they can fill out requesting service.

At Rhino Pest Control Marketing, we manage our pest control client’s paid advertising campaigns with one goal in mind: Grow Your Business. We understand the importance of social media marketing that connects with your audience and generates sales. If you have a weak presence or NO presence on social media, your brand reputation can suffer as a result. Don’t underestimate the power of social media marketing for pest control.

With our expertise at Rhino Pest Control Marketing, we will create the right strategy to grow your business, improve customer experience and build a credible reputation online.

To learn more about our team of marketing experts and get started with your social media strategy, don’t hesitate to reach out to us.