Content Marketing for Pest Control

Search engines, like Google, rank your webpages based on how relevant they are to searchers’ queries. Through a process known as indexing, the search engines interpret the content on your webpages and displays them on SERPs (search engine results pages) in order of relevance. The higher you rank, the better your chance of getting clicks and leads for your pest control services.

The more content you publish on a given topic, the more Google will deem you as an expert on that topic. Say you service an area that is known for having a mosquito problem during the warmer months. When people go searching on Google for ways to protect themselves and their loved ones from mosquitoes, or ways to keep them away from their yards, or even ways to repel them when they go camping, you need to make sure you have mosquito content published on your website with answers to their questions and problems. This can come in the form of both website pages, and blogs, which we will discuss later.

To dominate in your local market for Search, you need to produce content that is specific to each city you service and each target pest for each city. Lumping your content together with no indication of which geographic area or separation of pests will only confuse the search engines and your prospects. It will be difficult to rank for relevant pest control searches if you don’t keep your content laser focused on topic clusters.

Topics for Content

Content creation gives you so much room to be creative while offering informative and engaging information for your readers. You can create the content that your prospects and potential customers are looking for and offer them what they actually want to engage with. If you’re not sure what exactly it is that they are looking for, a simple Google search of your services can give you several ideas to help you get started producing wonderful, high-ranking pest control content that your website visitors and search engines will love.

Google offers a “People Also Ask” section on search results pages that offer relevant areas of discussion to user queries. Get familiar with what people are asking for in relation to your services so that you can provide answers to those questions and concerns. Just simply do a search for one of your services and make note of what other things come up in relation to the search and use it as a reference for what other content you will create on that topic.

For example, do a Google search for “Bed Bug extermination.”

Under the “People also ask” section on the result page you might see relevant questions like:

In order to create content that appeals to these and other buyer personas and to rank highly for their search queries, you have to know what kinds of search queries they are making.

What are they searching for?

Your content must be tailored around your buyer personas’ searches and relevant to their needs in order for them to want to click on your links and engage with your content. Knowing what they’re searching will help you know what kinds of content to create and what solutions to offer them. Stay focused on topic clusters to become a subject matter expert in your field. For example, create content for each different type of spiders, each different type of ants, each location you service and each target pest for each service location.

You must also create content that appeals to your buyer personas at each stage of the buyer’s journey. The buyer’s journey consists of three stages: the awareness stage, the consideration stage, and the decision stage.  Content on your website must be able to appeal to your web visitors at each stage. At the awareness stage the buyer realizes they have a problem; at the consideration stage, the buyer defines their problem and begins to research options to solve it; then, at the decision stage, the buyer decides on a solution. At each stage, your content should convince them that your pest control services are their solution. Focus directly on your local prospects and publish content that offers them solutions.

Examples of blogs we publish for clients:

Awareness stage blog title example: Why do I have ants in my kitchen? 

Consideration stage blog title example: What is the best solution to get rid of an ant infestation?

Decision stage blog title example: Who should I hire for ant control?