We practice what we preach here at Rhino, which means we’re always researching how we can appeal to potential clients and looking at the hot trends in our market. Examining trends and keyword rankings helps us determine what kind of content our potential customers are looking for, and they always seem to search for help blogging. Apparently, blogging is a major concern for many small businesses, and I understand why: as someone who blogs constantly, I know that it can be challenging and intimidating.
However, I don’t want to discourage you from writing blogs. It gets easier with time, and the more you write, the better you’ll become at it. But aside from all that, blogging is also absolutely necessary for successful inbound marketing. If you’re not blogging, you’re not going to find significant success. Don’t believe me? Well, I came prepared with numbers to back it up. Here are 15 statistics that prove your business needs to be blogging:
It’ll help boost your site traffic: Business that blog have 55 percent more site visits than those who don’t. Additionally, they receive 97 percent more links to their website.
B2B companies see greater leads: Marketers in the B2B space get 67 percent more leads than those who don’t. That basically means bloggers get five leads for every three leads a non-blogging company generates.
Consumer believe in blogs: In the United States, 81 percent of internet consumers say they trust information and advice from blogs.
And they’re influenced by blogs, too: According to BlogHer, more than half (61 percent) of internet customers have made a purchase based on a blog recommendation.
It’ll increase your online footprint: Blogging businesses have more than four times as many indexed pages (434 percent) as non-bloggers. How does that help? The more indexed pages you have, the bigger your online footprint; and therefore, the better your search results rankings become and the more chance you have of getting found.
It will boost your social media following: According to ExactTarget, research has shown that compelling content (i.e. good blog articles) is one of the top 3 reasons people will follow a brand on social media.
They lead to new visitors: When it comes to daily blog traffic, 80 percent of it comes from brand new visitors.
The more you blog, the better it gets: Blogging continually increases traffic, according to SocialMarketingWriting.com. When you surpass 50 blog posts, your traffic increases 53 percent; surpassing 100 posts leads to a 300 percent jump, and surpassing 200 posts causes traffic to increase by a whopping 450 percent.
Blogs are very popular: The average internet user spends 23 percent of their online time on social media sites and blogs. Additionally, 77 percent of internet users say they spend time reading blogs online.
Many people agree it works: According to Marketing Sherpa, 53 percent of businesses say that content creation is the most effective SEO technique.
It leads to sales: Among bloggers who post on a daily basis, 82 percent say they’ve converted a reader into a customer.